by Penny Sansevieri | Feb 15, 2024 | Podcast for Authors
Reading Time: 2 minutesOne of the most common frustrations authors have with Amazon Ads is that they suddenly stop producing results. Clicks slow down, sales disappear, and it’s tempting to assume the advertising itself has failed. Sometimes that’s true....
by Penny Sansevieri | Feb 8, 2024 | Podcast for Authors
Reading Time: < 1 minuteBeyond the cover, your book title is its first impression. Dive into the discussion on why the right book title and a captivating subtitle can be the key to converting more shoppers to buyers. – Discover what makes a book title...
by Penny Sansevieri | Feb 8, 2024 | Podcast for Authors
Reading Time: < 1 minuteWhether you’re a seasoned author navigating the industry or an aspiring writer with dreams of seeing your work on the screen, this episode is a must-listen. Join us in uncovering the hidden dangers, understanding the deceptive tactics,...
by Penny Sansevieri | Feb 1, 2024 | Podcast for Authors
Reading Time: < 1 minuteYour book is priced well and the cover is great – so why isn’t it flying off the shelves? In this eye-opening episode, we demystify the confusion surrounding book sales. We’ll dig into the reader journey and explore why books, despite their...
by Penny Sansevieri | Jan 30, 2024 | Amazon Updates & Marketing Tips, Podcast for Authors
Reading Time: 5 minutesI just released my latest book about Amazon book marketing, The Amazon Author Formula. And (not to brag) my book held onto the coveted #1 New Release flag the entire month it was up for pre-order. But how I did it might surprise you. I talk...
by Penny Sansevieri | Jan 25, 2024 | Podcast for Authors
Reading Time: < 1 minuteWelcome to another insightful episode of our podcast where we will deep dive into all things book pricing, a vital yet often overlooked facet of your book marketing journey. Pricing is your silent powerhouse. Is a discounted price a boon or...
