“Doing Marketing” Versus Building and Growing Your Brand
Reading Time: < 1 minuteIt feels great to check marketing chores off your to-do list, but how do you know if what you’re doing is really worth your time? Are you really growing your brand in a way that will lead to sales? Focused and strategic marketing...
Summer Promotion Ideas for Books Written for Kids and Teens
Reading Time: < 1 minute Despite what the “vibe” might be out there these days, parents are still really committed to reducing screen time for their kids, especially over summer break! If you’ve written a book for independent readers,...
Using Book Awards and Contests to Maximize Your Exposure
Reading Time: < 1 minuteWe love book contests, in fact, Penny has judged a few of them, including Writer’s Digest and IBPA’s Benjamin Franklin Awards! So this podcast is both a behind-the-scenes deep dive into book awards and contests, why you’d...
What is a Soft Launch Exactly and Should You Do One?
Reading Time: < 1 minuteMost of us have heard the term ‘soft launch’ before, whether in the publishing industry or for another product or company launch. But what is a soft launch really? And how does it work in the publishing industry? It’s often...
Book Distribution Finally Demystified
Reading Time: < 1 minuteThere’s a lot of confusion around book distribution, and the terminology can be really confusing. So much has changed in recent years and a lot of what authors think they understand about distribution has antiquated ties to what it...
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