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10 Book Marketing Lies Every Author Tells Themselves

10 Book Marketing Lies Every Author Tells Themselves

by Penny Sansevieri | Sep 11, 2017 | Book Marketing Basics

Reading Time: 7 minutesWhen it comes to book marketing, there are a lot of fallacies. And by fallacies, I mean outright book marketing lies. Indie authors hear — and tell themselves — a lot of things that either don’t work, or simply aren’t true. In fact,...
Book Marketing Therapy for Stagnant Sales

Book Marketing Therapy for Stagnant Sales

by Penny Sansevieri | Sep 8, 2017 | Book Marketing Basics

Reading Time: 3 minutesI talk to a lot of indie authors, so I feel I have a pretty good sense for what the most common struggles are. And even though everyone wants to know how to sell more books, let me tell you it goes deeper than just needing more reviews, or...
Killer Book Marketing Strategies to Tease an Upcoming Release

Killer Book Marketing Strategies to Tease an Upcoming Release

by Penny Sansevieri | Aug 31, 2017 | Book Marketing Basics

Reading Time: 5 minutesWhen it comes to releasing a book the phrase “go big or go home” couldn’t be more applicable. You put in a lot of time and effort to write it and get it published, why would you stop short at the promotion? An upcoming release is a prime...
Use This Amazon Tool to Boost Your Book Sales

Use This Amazon Tool to Boost Your Book Sales

by Penny Sansevieri | Jul 6, 2017 | Amazon Updates & Marketing Tips, Book Marketing Basics

Reading Time: 2 minutesHow do I sell more books? If you’ve followed me for a while, you know this is the number one question I get from authors. Although you may write simply because you love it, everyone wants to turn a profit. And, since sales drive income,...
Summer Book Marketing Guide [Infographic]

Summer Book Marketing Guide [Infographic]

by Penny Sansevieri | Jun 23, 2017 | Book Marketing Basics

Reading Time: 2 minutesSo you want to take a vacation. Great! But you don’t want to stop your book’s progress while you hit the beach, take in the sun and sand (or mimosas and waffles). What’s an indie author to do? [Tweet “Want to take a...
Sell More Books with a Kickass Amazon Book Page

Sell More Books with a Kickass Amazon Book Page

by Penny Sansevieri | Jun 22, 2017 | Amazon Updates & Marketing Tips, Book Marketing Basics

Reading Time: 8 minutesPeople often ask me what Amazon Optimization entails. And I tell them that when I do it for an author, I look at things like their keywords and their categories. But also, I look at the real estate that Amazon has given each book. Because in 90%...
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