by Penny Sansevieri | Jul 6, 2017 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 2 minutesHow do I sell more books? If you’ve followed me for a while, you know this is the number one question I get from authors. Although you may write simply because you love it, everyone wants to turn a profit. And, since sales drive income,...
by Penny Sansevieri | Jun 23, 2017 | Book Marketing Basics
Reading Time: 2 minutesSo you want to take a vacation. Great! But you don’t want to stop your book’s progress while you hit the beach, take in the sun and sand (or mimosas and waffles). What’s an indie author to do? [Tweet “Want to take a...
by Penny Sansevieri | Jun 22, 2017 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 8 minutesPeople often ask me what Amazon Optimization entails. And I tell them that when I do it for an author, I look at things like their keywords and their categories. But also, I look at the real estate that Amazon has given each book. Because in 90%...
by Penny Sansevieri | Jun 8, 2017 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 9 minutesMany of you have probably seen (and maybe even tried) Amazon’s ad system, via their Amazon Marketing Services (AMS). And I’ve even heard from a few authors that have tried it, albeit it not successfully. Ads, whether Google, Facebook, Twitter,...
by Penny Sansevieri | May 30, 2017 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 2 minutesThe biggest hurdle we help indie authors tackle: how to be a success, especially in terms of selling more books on Amazon. And although successful authors take a variety of paths to achieve their goals, there are several basics to keep in mind...
by Penny Sansevieri | May 25, 2017 | Book Marketing Basics
Reading Time: 6 minutesDid you know that you have 7 seconds or less to convince someone to buy your book? And when readers are surveyed, they consistently report book covers plays a major role in purchasing decisions. This is true especially if the author is unknown...