August Observances To Inspire Your Author Marketing

by | Jul 30, 2018 | Monthly Observances & Content Ideas

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Welcome to our list of August observances and content ideas for your monthly author marketing plan!

Please read this NOW, because there are some really fantastic promotions that can be planned around a number of August observances.

And if you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that here!

Remember, without regular connections to readers, you’re just another book on the shelf they have no vested interest in…so take the time to make yourself stand out by using our monthly observances and tips to create timely, interesting content with your own twist.

Here’s a list of causes and interests associated with the month of August:

  • Week 1: National Simplify your Life Week
  • Week 2: National Smile Week
  • Week 3: Friendship Week
  • Week 4: Be Kind to Humankind Week
  • Admit You’re Happy Month
  • Family Fun Month
  • Dog Days of Summer
  • International Clown Week
  • Romance Awareness Month
  • National Picnic Month

If any of the above are near and dear to your heart be sure to show your support.

I know I’m super excited about Romance Awareness Month and plan to do a few special things for my romance authors!

To start, I’m giving you $150 off my Book Marketing Kickstart Package!

This is something I created for the go-getter author that’s looking to take things to the next level or shake off some lackluster marketing habits they’ve gotten themselves into. It includes an Amazon refresh, a super personalized marketing and platform assessment, and an hour of one-on-one coaching with me!

Find out more here and use code: RomanceMonth

Remember, content ideas don’t always have to stem from your genre or topic. When it comes to author marketing and building a brand, ensuring fans and followers have ways to connect with you on a more personal level is equally as powerful.

How to Use the Content Ideas

Below are holidays and just plain wacky and fun August Observances in 2018.

We’ve also included a few content ideas and angles to help spark your creativity!

Remember, not all these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought provoking social media post or blurb in your newsletter – so it’s like getting triple the ideas!

Keep in mind, nearly all your posts should encourage your fans and followers to respond, chime in, share their stories, etc. so don’t forget to work in that angle!

Getting Started With Content Ideas

1 National Girlfriends Day – AMEN. Women are the book buying powerhouses, if you write for women celebrate this day. Consider doing a BOGO offer for one of your books! It’s super simple, just let your fans and network know that if they buy one of your books and email you the receipt, you’ll gift a girlfriend a free copy! This is a fantastic way to introduce new readers to  your work and one of my personal favorite promotions.

2 Coloring Book Day – This is fun for the young and young at heart! Any authors who jumped on the coloring book craze should go crazy with a reduced price discount.

3 Grab Some Nuts Day – Is this for low carb, high fat fanatics or erotic romance authors? You choose, and have fun with it!

3 International Beer Day – Share your favorite libation!

4 National Chocolate Chip Cookie Day – Do you have a favorite family recipe to share?

4 National Clown Day – Calling all horror authors!

5 Friendship Day – Take a moment to honor one or some of your best friends.

5 Sisters Day – This could be blood family, or our chosen sisters, women’s fiction writers should really make a big deal about this day.

Time to Get Creative with Your Author Marketing

8 Sneak Some Zucchini onto Your Neighbor’s Porch Day – This is just too funny, and I’d love to see it take off on social with your help!

9 Book Lover’s Day – This is your time to shine! Take this opportunity to show some love to your fans and plan a really cool freebie. Maybe a short story or sneak peek at your next book.

10 Lazy Day – Ah, if you were allowed to be lazy all day, what would you do?

11 Son and Daughter Day – If you feel comfortable sharing a family photo dedicated to your kiddos I know your fans will find it heartwarming.

12 Middle Child’s Day

13 Left Hander’s Day – If you’re a lefty now is the time to own it loud and proud! There are also some fantastic statistics about left-handed people.

15 Relaxation Day – How do you relax? Let your fans in on a slice of your life.

Just Keep Writing More Social Media Content

16 National Tell a Joke Day – Share your best joke!

17 National Thriftshop Day – Share your best and/or worst thriftshop experience.

19 Aviation Day

20 National Radio Day – Sometime we don’t have to be so literal, this could be a fun chance to share some of your favorite songs with fans. Post links to videos so they can jam along.

21 Poet’s Day – If you’re a writer of poetry plan some promotions this week, and if you’re simply a lover of poetry, share it, and be sure to tag your favorite poets.

21 Senior Citizen’s Day – Share a fond memory of your fave senior citizen, or if you care one, share an uplifting or funny reason you love your station in life!

22 Be an Angel Day – Can you do something kind for someone, and encourage others to do something kind as well?

August Isn’t Over Yet, Power Through

25 Kiss and Make Up Day

26 National Dog Day – Alright this is too easy, share an adorable image of your fur baby and encourage fans to share theirs.

26 Women’s Equality Day – So many great things to say here, one way to celebrate is by sharing a famous woman who inspires you in great ways.

29 More Herbs, Less Salt Day – Share a favorite recipe that’s full of flavor, not sodium.

30 Frankenstein Day – This day is in honor of author Mary Wollenstone Shelley who was born on August 30,1797. She wrote the book “Frankenstein “in 1818.

30 Toasted Marshmallow Day – The warms days are coming to a close for a lot of people, get out and toast some marshmallows and share a picture with your fans.

31 National Eat Outside Day – Encourage fans to take part and share pictures on your social.

31 We Love Memoirs Day – If you have a memoir you have until the end of the month to plan some fun, engaging promotions. I suggest doing a limited time discount promotion as well.

The Takeaway

Remember, being an author demands creativity, and it also demands authenticity.

Coming up with unique content ideas as part of your author marketing plan is a great way to take your success seriously, without taking yourself too seriously! And, these August observances should help.

Have any more fun content ideas or August observances you’d like to share? Let me know in the comments!



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