by Penny Sansevieri | Oct 2, 2018 | Bestseller Essentials, Book Marketing Basics
Reading Time: 5 minutesI’ve written a lot about reader profiles for your own work, I even have a free worksheet you can download, but it’s been a while since I’ve addressed reader demographics as they pertain to media, blogs, and other reader-centric platforms where...
by Penny Sansevieri | Sep 19, 2018 | Book Marketing Basics
Reading Time: 6 minutesDiscount eBook promotions are like cilantro, or tequila, or oysters! What I mean is, when I talk to authors about this strategy it seems they either love them or hate them. When you find your stride with discount eBook promotions, and by that I...
by Penny Sansevieri | Sep 12, 2018 | Book Marketing Basics
Reading Time: 7 minutesIt’s not easy being the new kid on the publishing block. And there’s a lot of confusing information about all the different book marketing approaches out there. So what’s a newbie author to do? Be aware of the pitfalls and easy mistakes you can...
by Penny Sansevieri | Sep 4, 2018 | Book Marketing Basics, Social Media for Authors
Reading Time: 5 minutesVideo blogging isn’t a new concept for a lot of industries, but I don’t see it enough in author promotion. Personally, I can understand if the hesitation is about being “video ready” – I don’t love the prep work for video blogging, you have to...
by Penny Sansevieri | Aug 29, 2018 | Book Marketing Basics
Reading Time: 5 minutesWe Love Memoirs Day is on August 31 so I wanted to show some love to our memoir authors and discuss some really important things that need to be considered when writing and marketing a memoir. Is your story marketable? Sounds pretty basic, but...
by Penny Sansevieri | Aug 23, 2018 | Book Marketing Basics
Reading Time: 5 minutesIt was National Poet’s Day this week and in honor of that special literary holiday I thought it was appropriate to give poets some love, and talk about specific strategies for marketing poetry and improving your book discovery. Because I think a...