Book Promotion 101: The Complete Book Signing Checklist!
Reading Time: 6 minutesGot a book event coming up? Great! This checklist is designed to help you maximize your exposure at the event, and look like a book promotion genius! Things to Do Before Your Book Signing See if you can get a copy of the store’s media list. More...
5 Book Promotion Ideas to Scare up More Book Sales
Reading Time: 5 minutesIt’s hard to believe that we’re less than two months from Christmas already. And even though you’re probably still knee-deep in Halloween candy and Fall decorations, many stores are already putting up Christmas stuff in preparation for the...
15 Secrets to Selling More Books at Events
Reading Time: 9 minutesMaybe you’ve done events in the past – whether these are book shows specifically, or book signings in bookstores, libraries, or even craft fairs. If you came up short on book sales, you’re probably not alone. So often we decide to do these...
Smart eBook Pricing: 3 Rules for Demanding $9.99 or more for your eBook
Reading Time: 5 minutesI just returned an eBook to Amazon. I don’t normally do this. In fact being in the industry I hate returning books – period, but I did in this case and I’ll tell you why: the book was over $15. And when it comes to eBook pricing, if you’re going...
5 Critical Cookbook Marketing Strategies
Reading Time: 5 minutesIn honor of National Cookbook Launch day on October 12, I wanted to highlight some important book discovery strategies specifically for our cookbook authors to use on their cookbook marketing journey. Book discovery is challenging across genres,...
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