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5 Key Book Marketing Strategies for Non Fiction Authors

5 Key Book Marketing Strategies for Non Fiction Authors

by Penny Sansevieri | May 14, 2019 | Book Marketing Basics

Reading Time: 6 minutesWriting non-fiction books is a great way to bolster your platform, build your email marketing list, grow your business, and get speaking gigs but it also requires a different approach to typical book marketing strategies. Non-fiction books, and...
How Focused Goals Will Sell More Books

How Focused Goals Will Sell More Books

by Penny Sansevieri | May 13, 2019 | Bestseller Essentials, Book Marketing Basics

Reading Time: 5 minutesI love goals. I love them so much I actually have a goal book, like a journal, where I keep all of my goals. I’m actually kind of addicted. And like every author out there, I want to sell more books. But creating goals that actually contribute...
10 Smart Author Marketing Strategies that Work

10 Smart Author Marketing Strategies that Work

by Penny Sansevieri | May 8, 2019 | Bestseller Essentials, Book Marketing Basics

Reading Time: 9 minutesBook promotion has changed a lot over the years, as have the author marketing strategies companies offer. Part of the reason for that is due to the surge of books that we see everyday in the marketplace. We know from experience that not only...
How to Pitch a Story to Local Media as an Author

How to Pitch a Story to Local Media as an Author

by Penny Sansevieri | May 7, 2019 | Book Marketing Basics, Getting More Media Coverage

Reading Time: 4 minutesBook marketing to national media has becomes increasingly competitive so I want to give you some pointers on how to pitch a story to local media, the story of course being the fact that you’re a local author with a new release. Is it...
Guide to Getting Celebrity Endorsements, Forewords and Early Reviews

Guide to Getting Celebrity Endorsements, Forewords and Early Reviews

by Penny Sansevieri | May 1, 2019 | Bestseller Essentials, Book Marketing Basics

Reading Time: 8 minutesAuthors often tell me that their first goal in marketing is to go after early endorsements for their book. It’s a great goal, but sometimes a confusing process. Getting high-profile people to blurb or endorse your book can add a lot of value to...
Self-Publishing a Book Successfully Relies These Factors

Self-Publishing a Book Successfully Relies These Factors

by Penny Sansevieri | Apr 29, 2019 | Bestseller Essentials, Book Marketing Basics

Reading Time: 5 minutesAre you ready for the ultimate truth? Well, here it is: nobody is born famous. Unless you’re already a house-hold name, achieving self-publishing a book successfully takes dedication, but not the kind you should be afraid of, or discouraged by,...
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