15 Secrets to Selling More Books at Events
Reading Time: 9 minutesMaybe you’ve done events in the past – whether these are book shows specifically, or book signings in bookstores, libraries, or even craft fairs. If you came up short on book sales, you’re probably not alone. So often we decide to do these...
Smart eBook Pricing: 3 Rules for Demanding $9.99 or more for your eBook
Reading Time: 5 minutesI just returned an eBook to Amazon. I don’t normally do this. In fact being in the industry I hate returning books – period, but I did in this case and I’ll tell you why: the book was over $15. And when it comes to eBook pricing, if you’re going...
5 Critical Cookbook Marketing Strategies
Reading Time: 5 minutesIn honor of National Cookbook Launch day on October 12, I wanted to highlight some important book discovery strategies specifically for our cookbook authors to use on their cookbook marketing journey. Book discovery is challenging across genres,...
Why Reader Demographics are Critical for Book Discovery
Reading Time: 5 minutesI’ve written a lot about reader profiles for your own work, I even have a free worksheet you can download, but it’s been a while since I’ve addressed reader demographics as they pertain to media, blogs, and other reader-centric platforms where...
The Best Price for Your Discount eBook Promotions
Reading Time: 6 minutesDiscount eBook promotions are like cilantro, or tequila, or oysters! What I mean is, when I talk to authors about this strategy it seems they either love them or hate them. When you find your stride with discount eBook promotions, and by that I...
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