Marketing a Book for Rewarding Reader Engagement
Reading Time: 5 minutesMarketing a book is hard work, but the efforts seem fruitless when you don’t get positive feedback in the form of reader engagement. Engagement should always be the goal, no matter what strategies you’re using to market your book. And...
Local Book Promotion That Really Works
Reading Time: 4 minutesI’m a big proponent of online book promotion, not only does it work, it’s really necessary to stay competitive and get your book a wider reach. However, I’m also a big fan of smart local promotion, because very little in marketing is a sure...
Keys to Using Bookbub Ads to Amp up Your Book Promotion
Reading Time: 4 minutesFirst, let me remind you that anyone can use Bookbub ads as part of their overall book promotion efforts — it’s not like their feature promotion option that you need to first qualify for, then apply for. Bookbub ads are a great strategy to...
5 Most Common Complaints About Book Marketing Services
Reading Time: 6 minutesFor most authors, investing in a book is a big deal and figuring out which book marketing services make the most sense is kind of terrifying. Because books do require an investment! You’ve paid for the editing, book cover, and now when it comes...
8 Tips for Amping Up Your Book Promotion with Instagram
Reading Time: 4 minutesI’m a big fan of Instagram for author and book promotion because it’s such a straightforward platform to use. Facebook has dozens of features and news stories to compete with; Twitter is insanely fast-paced and not conducive to disappearing for...
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