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How to Strategically Use Advertising to Launch a Book

How to Strategically Use Advertising to Launch a Book

by Penny Sansevieri | Jan 4, 2022 | Bestseller Essentials, Book Marketing Basics

Reading Time: 6 minutesWhether they’re releasing the first – or fiftieth – many authors rely heavily on advertising to launch their book. And while advertising can be helpful, it’s often not used strategically enough to move the needle. A lot of...
22 Awesome Book Marketing Promotions and Predictions for 2022

22 Awesome Book Marketing Promotions and Predictions for 2022

by Penny Sansevieri | Dec 9, 2021 | Book Marketing Basics

Reading Time: 9 minutesI love doing end of the year predictions! It’s so fun to see how far we’ve come and where the industry is going- so without further ado, here are my 22 book marketing predictions for 2022! 1. Audio books It’s no secret that audio books are...
How to Launch Your Book and Still Have A Life

How to Launch Your Book and Still Have A Life

by Penny Sansevieri | Dec 7, 2021 | Book Marketing Basics

Reading Time: 2 minutesIt’s easy to become overwhelmed when launching a new book. It can become all-consuming until the point where it seems your entire world revolves around this one book. But, fear not! It doesn’t have to be this way. Learn from my experience and...
How to Market a Book Using ARCs: What They Are and Why You Need Them

How to Market a Book Using ARCs: What They Are and Why You Need Them

by Penny Sansevieri | Nov 16, 2021 | Book Marketing Basics

Reading Time: 6 minutesWhen it comes to how to market a book, there’s a lot of industry “jargon” – like the terms ARCs and Galleys. And what’s even more confusing is how and when to use them! First let’s discuss what these key marketing tools are. ARCs and Galleys...
5 Book Marketing Tips to Help You Stand Out From the Competition

5 Book Marketing Tips to Help You Stand Out From the Competition

by Penny Sansevieri | Nov 9, 2021 | Book Marketing Basics

Reading Time: 3 minutesBook Marketing always seems complicated, doesn’t it? But the truth is that the best book marketing strategies are the ones we so often overlook – and they’re simple, even deceptively simple. And the best part is that it doesn’t require you to...
5 Book Marketing Services That Are Always Worth Collaborating On

5 Book Marketing Services That Are Always Worth Collaborating On

by Penny Sansevieri | Nov 2, 2021 | Book Marketing Basics

Reading Time: 3 minutesA lot of authors hire out book marketing services not just because they don’t know how to do the work, but because they’re also strapped for time. But what if you have the time, or don’t have a lot to invest yet, what do you do? Ideally, you’d...
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