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5 Crucial Items on Your Book Marketing Checklist

5 Crucial Items on Your Book Marketing Checklist

by Penny Sansevieri | Feb 10, 2022 | Book Marketing Basics

Reading Time: 2 minutesThe truth is that the best book marketing strategies usually are the ones we don’t consider because they can seem so simple. We often overlook them because it’s easy to become overwhelmed when thinking about everything you should be doing...
Infographic: Reader Centric March Observances to Bolster Your Author Branding

Infographic: Reader Centric March Observances to Bolster Your Author Branding

by Penny Sansevieri | Feb 3, 2022 | Book Marketing Basics, Social Media for Authors

Reading Time: 2 minutesI thought I would give you a head start on some March Observances that feature reader and book-centric themes to support your author branding and content ideas! Just like my full-length monthly observances posts, use these holidays as...
The 5 Best Book Marketing Questions to Ask a Book Publicist

The 5 Best Book Marketing Questions to Ask a Book Publicist

by Penny Sansevieri | Jan 20, 2022 | Bestseller Essentials, Book Marketing Basics

Reading Time: 4 minutesHiring a book publicist can be tricky, I get it. The options are often confusing and, for many authors, this is a very new endeavor. But I can tell you that the best book marketing campaigns are created and executed when the author, and the...
How to Strategically Use Advertising to Launch a Book

How to Strategically Use Advertising to Launch a Book

by Penny Sansevieri | Jan 4, 2022 | Bestseller Essentials, Book Marketing Basics

Reading Time: 6 minutesWhether they’re releasing the first – or fiftieth – many authors rely heavily on advertising to launch their book. And while advertising can be helpful, it’s often not used strategically enough to move the needle. A lot of...
22 Awesome Book Marketing Promotions and Predictions for 2022

22 Awesome Book Marketing Promotions and Predictions for 2022

by Penny Sansevieri | Dec 9, 2021 | Book Marketing Basics

Reading Time: 9 minutesI love doing end of the year predictions! It’s so fun to see how far we’ve come and where the industry is going- so without further ado, here are my 22 book marketing predictions for 2022! 1. Audio books It’s no secret that audio books are...
How to Launch Your Book and Still Have A Life

How to Launch Your Book and Still Have A Life

by Penny Sansevieri | Dec 7, 2021 | Book Marketing Basics

Reading Time: 2 minutesIt’s easy to become overwhelmed when launching a new book. It can become all-consuming until the point where it seems your entire world revolves around this one book. But, fear not! It doesn’t have to be this way. Learn from my experience and...
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