How to Strategically Use Advertising to Launch a Book
Reading Time: 6 minutesWhether they’re releasing the first – or fiftieth – many authors rely heavily on advertising to launch their book. And while advertising can be helpful, it’s often not used strategically enough to move the needle. A lot of...
How to Sell More Books in 2022: New Year’s Planning Goals
Reading Time: 7 minutesIt’s that time of year when I hope many of you are looking ahead and figuring out how to sell more books in 2022. And the number one tip I want to give you for reaching those sales goals: planning! Not the top-secret answer you were hoping for?...
Why Self-Publishing a Book Makes You a Marketer
Reading Time: 2 minutesSelf-publishing a book is a major accomplishment. You pour your heart and soul and hours of your life into creating something that’s explicitly designed to be judged by the public. Virtual fist bump to you! But deciding to join the publishing...
Self Publishing a Book Requires the Right Focus
Reading Time: 3 minutesSelf publishing a book is really an exciting, frustrating, and emotional time, and it’s easy to lose focus along the way – believe me, I know – because I have Book to Bestseller releasing this fall and it’s been a...
Updating Your Book Marketing Plan for Holiday Sales
Reading Time: 6 minutesObviously your book marketing plan plays a huge role in your long term success, but a lot of authors forget to make seasonal updates to support sales goals for specific holidays. Yes, all retailers are vying for coveted “holiday shopper”...
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