by Penny Sansevieri | Jan 6, 2022 | Bestseller Essentials
Reading Time: 2 minutesI write non-fiction and have a longstanding blog with free content, so I feel like I am a prime example of someone who’s faced the challenge of marketing a self published book when there’s tons of free information out there, not just from...
by Penny Sansevieri | Jan 4, 2022 | Bestseller Essentials, Book Marketing Basics
Reading Time: 6 minutesWhether they’re releasing the first – or fiftieth – many authors rely heavily on advertising to launch their book. And while advertising can be helpful, it’s often not used strategically enough to move the needle. A lot of...
by Penny Sansevieri | Dec 21, 2021 | Bestseller Essentials
Reading Time: 7 minutesIt’s that time of year when I hope many of you are looking ahead and figuring out how to sell more books in 2022. And the number one tip I want to give you for reaching those sales goals: planning! Not the top-secret answer you were hoping for?...
by Penny Sansevieri | Oct 14, 2021 | Bestseller Essentials, Book Marketing Basics
Reading Time: 2 minutesSelf-publishing a book is a major accomplishment. You pour your heart and soul and hours of your life into creating something that’s explicitly designed to be judged by the public. Virtual fist bump to you! But deciding to join the publishing...
by Penny Sansevieri | Sep 9, 2021 | Bestseller Essentials, Book Marketing Basics
Reading Time: 3 minutesSelf publishing a book is really an exciting, frustrating, and emotional time, and it’s easy to lose focus along the way – believe me, I know – because I have Book to Bestseller releasing this fall and it’s been a...
by Penny Sansevieri | Aug 31, 2021 | Bestseller Essentials, Social Media for Authors
Reading Time: 6 minutesObviously your book marketing plan plays a huge role in your long term success, but a lot of authors forget to make seasonal updates to support sales goals for specific holidays. Yes, all retailers are vying for coveted “holiday shopper”...
