by Penny Sansevieri | Sep 8, 2022 | Bestseller Essentials
Reading Time: 2 minutesWe’re big fans of education, and huge proponents of authors taking on some of their own marketing, but the reality is, some book marketing services really are essential to your success. But not all book marketing companies are created...
by Penny Sansevieri | Aug 30, 2022 | Bestseller Essentials
Reading Time: 4 minutesFiguring out a book marketing strategy that supports your goals, what your genre requires, and what resonates with your reader market is key to success as an author in today’s publishing marketplace. But deciding where to focus your time, and...
by Penny Sansevieri | Apr 21, 2022 | Bestseller Essentials, Podcast for Authors
Reading Time: 2 minutes In this book marketing podcast episode, we discuss the perils of bad covers, how to potentially fix them and how to find a cover designer that won’t cost you a fortune before you launch your book. Last November, Written Word Media did a survey...
by Penny Sansevieri | Feb 17, 2022 | Bestseller Essentials
Reading Time: 2 minutesWhen it comes to book publicity, we’ve seen a lot – including issues we consider “red flags” to both immediate, and long term success. And listen, I know the term “red flags” can sound intense, but hear me out...
by Penny Sansevieri | Jan 20, 2022 | Bestseller Essentials, Book Marketing Basics
Reading Time: 4 minutesHiring a book publicist can be tricky, I get it. The options are often confusing and, for many authors, this is a very new endeavor. But I can tell you that the best book marketing campaigns are created and executed when the author, and the...
by Penny Sansevieri | Jan 13, 2022 | Bestseller Essentials
Reading Time: 2 minutesI know it may be hard to hear, but book publicity doesn’t happen overnight. It takes some real work to get your book out there and seen by the right people. In the world of marketing, often, what your give is what you get. Make a Plan and...
