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Breaking Down What a Book Marketing Strategy Really Requires

Breaking Down What a Book Marketing Strategy Really Requires

by Penny Sansevieri | Aug 30, 2022 | Bestseller Essentials

Reading Time: 4 minutesFiguring out a book marketing strategy that supports your goals, what your genre requires, and what resonates with your reader market is key to success as an author in today’s publishing marketplace. But deciding where to focus your time, and...
Don’t Let A Bad Cover Ruin Everything: Book Marketing Podcast Episode

Don’t Let A Bad Cover Ruin Everything: Book Marketing Podcast Episode

by Penny Sansevieri | Apr 21, 2022 | Bestseller Essentials, Podcast for Authors

Reading Time: 2 minutes In this book marketing podcast episode, we discuss the perils of bad covers, how to potentially fix them and how to find a cover designer that won’t cost you a fortune before you launch your book. Last November, Written Word Media did a survey...
QUIZ: Book Publicity Red Flags That Stand Between You and Success

QUIZ: Book Publicity Red Flags That Stand Between You and Success

by Penny Sansevieri | Feb 17, 2022 | Bestseller Essentials

Reading Time: 2 minutesWhen it comes to book publicity, we’ve seen a lot – including issues we consider “red flags” to both immediate, and long term success. And listen, I know the term “red flags” can sound intense, but hear me out...
The 5 Best Book Marketing Questions to Ask a Book Publicist

The 5 Best Book Marketing Questions to Ask a Book Publicist

by Penny Sansevieri | Jan 20, 2022 | Bestseller Essentials, Book Marketing Basics

Reading Time: 4 minutesHiring a book publicist can be tricky, I get it. The options are often confusing and, for many authors, this is a very new endeavor. But I can tell you that the best book marketing campaigns are created and executed when the author, and the...
It’s Time To Get To Work on Your Book Publicity

It’s Time To Get To Work on Your Book Publicity

by Penny Sansevieri | Jan 13, 2022 | Bestseller Essentials

Reading Time: 2 minutesI know it may be hard to hear, but book publicity doesn’t happen overnight. It takes some real work to get your book out there and seen by the right people. In the world of marketing, often, what your give is what you get. Make a Plan and...
How to Market a Self Published Book In The Age of Free Information

How to Market a Self Published Book In The Age of Free Information

by Penny Sansevieri | Jan 6, 2022 | Bestseller Essentials

Reading Time: 2 minutesI write non-fiction and have a longstanding blog with free content, so I feel like I am a prime example of someone who’s faced the challenge of marketing a self published book when there’s tons of free information out there, not just from...
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Recent Articles

  • Why Local Book Marketing Is One of the Most Overlooked Strategies for Selling More Books
  • When Should You Hire a Book Marketing Company? 9 Signs You Need Professional Help

  • Inside the Campaign: Real Book Marketing Strategy in Action
  • The Biggest Publishing Mistakes Authors Make Before Their Book Is Even Published
  • What Does Book Marketing Actually Cost? A Realistic Guide for Authors

Recent Posts

  • Why Local Book Marketing Is One of the Most Overlooked Strategies for Selling More Books
  • When Should You Hire a Book Marketing Company? 9 Signs You Need Professional Help

  • Inside the Campaign: Real Book Marketing Strategy in Action
  • The Biggest Publishing Mistakes Authors Make Before Their Book Is Even Published
  • What Does Book Marketing Actually Cost? A Realistic Guide for Authors

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