by Penny Sansevieri | Jul 11, 2018 | Amazon Updates & Marketing Tips, Bestseller Essentials
Reading Time: 6 minutesI’ve been focused on book discovery lately because in my opinion, it’s largely misunderstood. If you haven’t read my first three pieces that introduced this series I encourage you to do so, I started with what most authors are doing wrong in...
by Penny Sansevieri | Apr 17, 2018 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 7 minutesIf you’ve never considered trying to sell more books internationally, maybe you should. English is the primary language spoken lots of places, with around 20% of the world speaking and reading it. That translates to 1.5 billion people. If that...
by Penny Sansevieri | Mar 26, 2018 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 8 minutesAmazon is always changing things up. And that’s why it’s important to always be watching for what’s new. Especially if we’re in book marketing mode (and aren’t we always?), making the most of Amazon is a great way to spend your...
by Penny Sansevieri | Mar 5, 2018 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 5 minutesIf you’ve spent any time on the Amazon website, you’ve no doubt seen the Amazon Marketing Services “Sponsored Products” and “Product Display” ads. The Amazon Marketing Services for authors (also called AMS) is a fabulous opportunity to...
by Penny Sansevieri | Feb 19, 2018 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 8 minutesEveryone wants more exposure on Amazon. And understandably. Exposure drives book sales. But, as we seek more exposure, don’t spend all of your time focusing on great keywords. Why? Because, yes, although keywords are important, critical even,...
by Penny Sansevieri | Feb 12, 2018 | Amazon Updates & Marketing Tips, Book Marketing Basics, Getting More Book Reviews
Reading Time: 6 minutesJune 2018 Update: We’ve shared updated information about Amazon reviews disappearing since this original post published — click here to learn more. You’ve no doubt been hearing the news that Amazon is, once again, pulling reviews....