by Penny Sansevieri | Nov 24, 2022 | Podcast for Authors
Reading Time: 3 minutesBook website design can be tricky. Mostly because it’s easy to get caught up in wanting to include everything you think should matter, when in actuality you’re making it more challenging for your visitor to simply buy your book. So...
by Penny Sansevieri | Nov 22, 2022 | Being in Business as an Author
Reading Time: 10 minutesPublishing trends can be tricky, because there’s definitely a fine line between staying true to the type of author you always planned to be, while also staying educated enough to compete in today’s market. Most authors are shocked...
by Penny Sansevieri | Nov 15, 2022 | Book Marketing Basics
Reading Time: 3 minutesIt’s hard to believe that the holidays are upon us once again and with that comes the ever-busy shopping season, and numerous (yet simple) ways to bolster your holiday marketing campaign! Though prices have gone up everywhere (have you seen the...
by Penny Sansevieri | Nov 10, 2022 | Podcast for Authors
Reading Time: 2 minutesFiguring out how to pitch a book can be challenging, especially if you’re already well aware that it’s easy to get too close to your own work. Spoiler alert: that’s absolutely true. But even under ideal circumstances, pitching...
by Penny Sansevieri | Nov 8, 2022 | Being in Business as an Author
Reading Time: 6 minutesPublishing a book can be confusing, and as if that isn’t challenging enough, you’re then expected to design a smart book marketing plan! Which is why I decided to create this quick guide to common publishing definitions. My goal was...