by Penny Sansevieri | Dec 12, 2023 | Being in Business as an Author
Reading Time: 5 minutesThere isn’t a magic bullet to promoting a book, unfortunately, I wish there was! So for all the hype that’s out there about certain strategies, the things that sell books are the smart, foundational strategies that help support testing other...
by Penny Sansevieri | Dec 7, 2023 | Podcast for Authors
Reading Time: < 1 minuteMany thanks to a listener who emailed us with this request about navigating the creation of an author platform! Their question specifically was, “When should I start everything? It gets very confusing.” And we agree! An author...
by Penny Sansevieri | Dec 5, 2023 | Book Marketing Basics
Reading Time: 4 minutesEmbarking on the journey of a book launch requires not just a plan but a strategic timeline to ensure each step unfolds seamlessly. And while it seems easier to download a sample book marketing plan template, I actually discourage authors from...
by Penny Sansevieri | Nov 30, 2023 | Podcast for Authors
Reading Time: < 1 minuteAh, Bestseller lists – they are shrouded in mystery but are often at the top of every author’s team board! Bestseller lists for books are curated rankings that highlight books that are selling exceptionally well within a specific...
by Penny Sansevieri | Nov 28, 2023 | Being in Business as an Author
Reading Time: 5 minutesI love tools for authors that make the book marketing journey easier, not more complicated (and those are out there!) and though I’ve done similar lists before, I feel like these resources always keep growing and expanding, which is great! This...