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Goodreads Giveaways: How to Use Them to Actually Sell More Books

Goodreads Giveaways: How to Use Them to Actually Sell More Books

by Penny Sansevieri | Nov 5, 2024 | Social Media for Authors

Reading Time: 5 minutesA lot of authors have strong opinions about Goodreads. Some love it. Some avoid it. Most misunderstand it. But here’s the reality: Goodreads is owned by Amazon, and it remains one of the most concentrated groups of active readers anywhere...
Backup Book Covers: An Unexpected Bestseller Strategy

Backup Book Covers: An Unexpected Bestseller Strategy

by Penny Sansevieri | Oct 31, 2024 | Podcast for Authors

Reading Time: 2 minutesIn this episode we’re exploring a unique but underutilized strategy that even the biggest publishers swear by—having a backup book cover! Join us as we dive into why our very own author, Marlene Bell, is always prepared with a second cover, and...
Backup Book Covers: An Unexpected Bestseller Strategy

Amazon News: Urgent PSA on Bestseller Claims

by Penny Sansevieri | Oct 24, 2024 | Podcast for Authors

Reading Time: 2 minutesWe’re dropping a special, urgent Amazon news episode into your feed about bestsellers and other claims! The platform is cracking down hard on claims like “100,000 books sold” and “Amazon bestseller” and even...
Mastering Consistency to Promote Your Self-Published Book

Mastering Consistency to Promote Your Self-Published Book

by Penny Sansevieri | Oct 22, 2024 | Book Marketing Basics

Reading Time: 5 minutesWhenever I’m asked how to promote a self-published book, I am reminded of Aesop’s Fables. We all know the story of the tortoise and the hare, but when life seems to move at the speed of sound and the 24-hour news cycle constantly reminds us of...
Backup Book Covers: An Unexpected Bestseller Strategy

Choosing the Right Book Production Team & Avoiding Costly Mistakes

by Penny Sansevieri | Oct 17, 2024 | Podcast for Authors

Reading Time: < 1 minuteDon’t let the wrong book production vendors hold you back! We’re talking about finding the best service providers for your book project. From choosing the right cover and interior designers, to selecting the perfect website developer,...
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Recent Articles

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

Recent Posts

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

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