by Penny Sansevieri | Jan 2, 2025 | Podcast for Authors
Reading Time: 2 minutesWhat’s the secret to writing a book readers can’t wait to pick up? In this episode, we’re uncovering the overlooked strategies that make a book not only fit its market but also compel readers to buy. From crafting the perfect book idea to...
by Penny Sansevieri | Dec 31, 2024 | Social Media for Authors
Reading Time: 4 minutesIn a time where everyone is vying for attention online, many authors are stepping back to reevaluate how they market their books. Social media, once considered a magic bullet for promotion, often doesn’t deliver the results authors dream of. The...
by Penny Sansevieri | Dec 26, 2024 | Podcast for Authors
Reading Time: 2 minutesWe’ve got something truly special for you in this episode and we’re launching it on Small Business Saturday! We’ve just launched a program created by and for *you*, our amazing listeners! After four years of incredible questions,...
by Penny Sansevieri | Dec 19, 2024 | Podcast for Authors
Reading Time: 2 minutesWe’re closing out the year with a bang in this special episode where Amy and Penny answer some of the best book marketing questions we’ve received all year! From “How many books do I need to write to be successful?” to predictions for next...
by Penny Sansevieri | Dec 17, 2024 | Book Marketing Basics
Reading Time: 4 minutesThere’s no shortage of affordable, even dirt-cheap, book marketing services out there. For an indie author working with a tight budget, the temptation to sign up for a $50 ad blast or a “guaranteed bestseller” promo can be strong. But here’s a...