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How SEO Can Drive or Crush Your Book Marketing and Book Sales

How SEO Can Drive or Crush Your Book Marketing and Book Sales

by Penny Sansevieri | Sep 13, 2017 | Book Marketing Basics

Reading Time: 4 minutesBuilding a website should be a cornerstone of your book marketing, but it’s quite another accomplishment to get Google to notice it. SEO rules have changed so much over the last few years, it’s hard to keep track of what’s really going to get...
10 Book Marketing Lies Every Author Tells Themselves

10 Book Marketing Lies Every Author Tells Themselves

by Penny Sansevieri | Sep 11, 2017 | Book Marketing Basics

Reading Time: 7 minutesWhen it comes to book marketing, there are a lot of fallacies. And by fallacies, I mean outright book marketing lies. Indie authors hear — and tell themselves — a lot of things that either don’t work, or simply aren’t true. In fact,...
Book Marketing Therapy for Stagnant Sales

Book Marketing Therapy for Stagnant Sales

by Penny Sansevieri | Sep 8, 2017 | Book Marketing Basics

Reading Time: 3 minutesI talk to a lot of indie authors, so I feel I have a pretty good sense for what the most common struggles are. And even though everyone wants to know how to sell more books, let me tell you it goes deeper than just needing more reviews, or...
Killer Book Marketing Strategies to Tease an Upcoming Release

Killer Book Marketing Strategies to Tease an Upcoming Release

by Penny Sansevieri | Aug 31, 2017 | Book Marketing Basics

Reading Time: 5 minutesWhen it comes to releasing a book the phrase “go big or go home” couldn’t be more applicable. You put in a lot of time and effort to write it and get it published, why would you stop short at the promotion? An upcoming release is a prime...
Use This Amazon Tool to Boost Your Book Sales

Use This Amazon Tool to Boost Your Book Sales

by Penny Sansevieri | Jul 6, 2017 | Amazon Updates & Marketing Tips, Book Marketing Basics

Reading Time: 2 minutesHow do I sell more books? If you’ve followed me for a while, you know this is the number one question I get from authors. Although you may write simply because you love it, everyone wants to turn a profit. And, since sales drive income,...
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Recent Posts

  • Should Authors Start a Paid Newsletter?
  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.

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