Reading Time: 6 minutesIs your website a good book marketing asset for you? When I ask this question at writer’s conferences, often very few hands go up. Most authors aren’t really sure if their website is working or not – and they really aren’t sure if it’s helping...
Reading Time: 6 minutesHave you started planning your holiday book sales yet? If you haven’t, you should be. Because Cyber Monday and Black Friday are right around the corner. While I know we all like to put off thinking about book marketing while the kids are out of...
Reading Time: 6 minutesI’ve been focused on book discovery lately because in my opinion, it’s largely misunderstood. If you haven’t read my first three pieces that introduced this series I encourage you to do so, I started with what most authors are doing wrong in...
Reading Time: 8 minutesWouldn’t we all love to sell more books? I mean that’s the goal, right? The chasm between writing a book, publishing a book, and actually having a successful book marketing campaign is often wide and treacherous. A lot of the reason why so many...
Reading Time: 7 minutesBook discovery is about reaching new, potential readers with a smart message. What it’s not about is simply throwing basic information out there about your book and hoping someone is paying attention. Luck really doesn’t play as big a role in...
