by Penny Sansevieri | Oct 23, 2017 | Book Marketing Basics, Getting More Book Reviews
Reading Time: 4 minutesBook reviews are the ultimate word of mouth and getting more reviews should always be a cornerstone of your book marketing plan as an indie author. A 2017 Nielsen survey reported that the vast majority (more than 80%) of Americans seek...
by Penny Sansevieri | Oct 20, 2017 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 3 minutesIndie authors can’t really take a break when it comes to book marketing, but you know what, that doesn’t mean every strategy has to be labor intensive and sometimes simple changes can really help spike your Amazon sales. Simple changes that can...
by Penny Sansevieri | Oct 13, 2017 | Book Marketing Basics
Reading Time: 3 minutesWe read a lot about what’s working for indie authors in book marketing. I don’t think we discuss what’s not working enough. So here’s a short list of strategies that you need to drop today. Or if you’re looking for a book marketing company or...
by Penny Sansevieri | Oct 11, 2017 | Book Marketing Basics, Getting More Media Coverage
Reading Time: 3 minutesToday you can’t check your email or log onto Facebook without seeing something related to the news and what’s going on locally or globally. So why not work media leads into your book marketing? With sites like HARO, that can potentially send you...
by Penny Sansevieri | Oct 9, 2017 | Book Marketing Basics
Reading Time: 4 minutesWhen it comes to a general understanding of book marketing and sales, most authors don’t associate “discounts” or “free” with generating more revenue. If done correctly, discounts and freebies can definitely help boost sales. Support this with...