by Penny Sansevieri | Apr 20, 2017 | Book Marketing Basics
Reading Time: 4 minutesOver the years, book covers across all genres have changed, but none quite as much as children’s book covers. The reason is largely that our kids have changed drastically. If you grew up in the 60s, 70s, or even 80s, the covers that appealed to...
by Penny Sansevieri | Apr 13, 2017 | Book Marketing Basics
Reading Time: 6 minutesDo you want to be a bestseller? If you ask any indie author, they’ll eagerly nod yes. But are bestseller lists still relevant? The panache of having a bestselling book is fantastic and certainly, the mainstream publishing industry still gives a...
by Penny Sansevieri | Oct 27, 2016 | Book Marketing Basics, Getting More Media Coverage
Reading Time: 7 minutesIn the age of all things Twitter, we don’t get as many requests for stand-alone media campaigns. Which is good… I’ve never actually recommended stand-alone campaigns. I think good marketing is a blend of various things and in some cases,...
by Penny Sansevieri | Aug 18, 2016 | Book Marketing Basics, Social Media for Authors
Reading Time: 4 minutesEven though Instagram is fairly new, it’s still hard to remember a time when we didn’t have this social media site. Part of the reason for this is its staggering growth. In 2012 when Instagram was acquired by Facebook, it had 100 million active...