by Penny Sansevieri | Mar 9, 2018 | Book Marketing Basics
Reading Time: 3 minutesCo-host events in bookstores and creative venues Vying for time in bookstores and other venues is becoming more and more competitive. So authors, especially children’s authors, should keep your expectations in check by thinking of this as...
by Penny Sansevieri | Mar 5, 2018 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 5 minutesIf you’ve spent any time on the Amazon website, you’ve no doubt seen the Amazon Marketing Services “Sponsored Products” and “Product Display” ads. The Amazon Marketing Services for authors (also called AMS) is a fabulous opportunity to...
by Penny Sansevieri | Mar 2, 2018 | Book Marketing Basics
Reading Time: 3 minutesAuthor websites are important for book marketing and they can help you sell more books. Look at it from a reader’s perspective. Because, to them, author websites show them who’s serious and who’s not, they establish which authors seem to be in...
by Penny Sansevieri | Feb 28, 2018 | Book Marketing Basics
Reading Time: 4 minutesWelcome to our list of March observances and content ideas for your monthly book marketing plan! If you haven’t downloaded our Monthly Book Marketing Planner yet, I know you’ll find it helps your author marketing! Remember, without regular...
by Penny Sansevieri | Feb 26, 2018 | Book Marketing Basics, Getting More Media Coverage
Reading Time: 7 minutesWanting media to increase your book’s exposure is a great goal. The challenge is finding the right media and going after media that makes the most sense for your book, especially as an indie author. If you ask most book promotion companies, they...