by Penny Sansevieri | Jun 8, 2017 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 9 minutesMany of you have probably seen (and maybe even tried) Amazon’s ad system, via their Amazon Marketing Services (AMS). And I’ve even heard from a few authors that have tried it, albeit it not successfully. Ads, whether Google, Facebook, Twitter,...
by Penny Sansevieri | May 30, 2017 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 2 minutesThe biggest hurdle we help indie authors tackle: how to be a success, especially in terms of selling more books on Amazon. And although successful authors take a variety of paths to achieve their goals, there are several basics to keep in mind...
by Penny Sansevieri | May 25, 2017 | Book Marketing Basics
Reading Time: 6 minutesDid you know that you have 7 seconds or less to convince someone to buy your book? And when readers are surveyed, they consistently report book covers plays a major role in purchasing decisions. This is true especially if the author is unknown...
by Penny Sansevieri | May 11, 2017 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 7 minutesIf you’re an indie author, you’re also in the business of book marketing. Did you know that? That’s the first thing you need to know about the publishing industry. Writing great books is only the first step – and with 4,500+ books published each...
by Penny Sansevieri | Apr 27, 2017 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 5 minutesAs authors, we often don’t spend enough time crafting our bios. Most of us write up a quick “about me” and never give it a second thought. There’s a problem with this tactic: it’s the wrong way to drive sales on Amazon and other sites. If fact,...