by Penny Sansevieri | Jul 16, 2018 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 6 minutesHave you started planning your holiday book sales yet? If you haven’t, you should be. Because Cyber Monday and Black Friday are right around the corner. While I know we all like to put off thinking about book marketing while the kids are out of...
by Penny Sansevieri | Jul 11, 2018 | Amazon Updates & Marketing Tips, Bestseller Essentials
Reading Time: 6 minutesI’ve been focused on book discovery lately because in my opinion, it’s largely misunderstood. If you haven’t read my first three pieces that introduced this series I encourage you to do so, I started with what most authors are doing wrong in...
by Penny Sansevieri | Jul 10, 2018 | Bestseller Essentials
Reading Time: 8 minutesWouldn’t we all love to sell more books? I mean that’s the goal, right? The chasm between writing a book, publishing a book, and actually having a successful book marketing campaign is often wide and treacherous. A lot of the reason why so many...
by Penny Sansevieri | Jul 5, 2018 | Book Marketing Basics
Reading Time: 7 minutesBook discovery is about reaching new, potential readers with a smart message. What it’s not about is simply throwing basic information out there about your book and hoping someone is paying attention. Luck really doesn’t play as big a role in...
by Penny Sansevieri | Jun 27, 2018 | Book Marketing Basics
Reading Time: 4 minutesWelcome to our list of July observances and content ideas for your monthly author marketing plan! If you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that here! Remember, without regular connections to readers, you’re...