by Penny Sansevieri | May 23, 2018 | Book Marketing Basics
Reading Time: 4 minutes Honestly, I don’t get asked about how to publish a book that will sell nearly often enough. Which might come as a shock considering the industry I’m in. Too many authors today still assume we’re working in a field of dreams, where if you...
by Penny Sansevieri | May 16, 2018 | Bestseller Essentials, Book Marketing Basics
Reading Time: 6 minutesIf your first question is: What is a pre-order campaign? then you’re in the right place. If you’ve done a pre-order campaign in the past but it wasn’t successful, then you’re also in the right place. Below are the 13 strategies that will ensure...
by Penny Sansevieri | May 15, 2018 | Bestseller Essentials, Book Marketing Basics
Reading Time: 6 minutesI have a new book out this week called How to Revise and Re-Release Your Book and I wrote it because rebooting books is kind of a big deal right now – especially if your goal is to sell more books. There are lots of reasons revising and...
by Penny Sansevieri | May 9, 2018 | Book Marketing Basics
Reading Time: 6 minutesRunning Bookbub ads for authors is a solid strategy. And as a bonus, it’s surprisingly accessible and easy to get started. Those are two factors I really value in author marketing. I know a lot of fiction authors that are having challenges...
by Penny Sansevieri | May 8, 2018 | Book Marketing Basics
Reading Time: 6 minutesWith chain bookstores ever-dwindling, it’s a great time to consider marketing your book to an independent bookstore. Haven’t considered it yet? Maybe it’s time that you did. Bookstores, whether just for stocking or for events, can be a great...