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Christmas in July: Five Ways to Capture More Holiday Book Sales

Christmas in July: Five Ways to Capture More Holiday Book Sales

by Penny Sansevieri | Jul 16, 2018 | Amazon Updates & Marketing Tips, Book Marketing Basics

Reading Time: 6 minutesHave you started planning your holiday book sales yet? If you haven’t, you should be. Because Cyber Monday and Black Friday are right around the corner. While I know we all like to put off thinking about book marketing while the kids are out of...
Improve Your Book Discovery on Amazon with These Tips

Improve Your Book Discovery on Amazon with These Tips

by Penny Sansevieri | Jul 11, 2018 | Amazon Updates & Marketing Tips, Bestseller Essentials

Reading Time: 6 minutesI’ve been focused on book discovery lately because in my opinion, it’s largely misunderstood. If you haven’t read my first three pieces that introduced this series I encourage you to do so, I started with what most authors are doing wrong in...
Increase Your Readers and Your Book Sales with this One Thing

Increase Your Readers and Your Book Sales with this One Thing

by Penny Sansevieri | Jul 10, 2018 | Bestseller Essentials

Reading Time: 8 minutesWouldn’t we all love to sell more books? I mean that’s the goal, right? The chasm between writing a book, publishing a book, and actually having a successful book marketing campaign is often wide and treacherous. A lot of the reason why so many...
Increasing Book Discovery with Smart Advertising

Increasing Book Discovery with Smart Advertising

by Penny Sansevieri | Jul 5, 2018 | Book Marketing Basics

Reading Time: 7 minutesBook discovery is about reaching new, potential readers with a smart message. What it’s not about is simply throwing basic information out there about your book and hoping someone is paying attention. Luck really doesn’t play as big a role in...
July Observances To inspire Your Author Marketing

July Observances To inspire Your Author Marketing

by Penny Sansevieri | Jun 27, 2018 | Book Marketing Basics

Reading Time: 4 minutesWelcome to our list of July observances and content ideas for your monthly author marketing plan! If you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that here! Remember, without regular connections to readers, you’re...
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  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

Recent Posts

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

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