by Penny Sansevieri | Oct 13, 2017 | Book Marketing Basics
Reading Time: 3 minutesWe read a lot about what’s working for indie authors in book marketing. I don’t think we discuss what’s not working enough. So here’s a short list of strategies that you need to drop today. Or if you’re looking for a book marketing company or...
by Penny Sansevieri | Oct 11, 2017 | Book Marketing Basics, Getting More Media Coverage
Reading Time: 3 minutesToday you can’t check your email or log onto Facebook without seeing something related to the news and what’s going on locally or globally. So why not work media leads into your book marketing? With sites like HARO, that can potentially send you...
by Penny Sansevieri | Oct 9, 2017 | Book Marketing Basics
Reading Time: 4 minutesWhen it comes to a general understanding of book marketing and sales, most authors don’t associate “discounts” or “free” with generating more revenue. If done correctly, discounts and freebies can definitely help boost sales. Support this with...
by Penny Sansevieri | Oct 4, 2017 | Book Marketing Basics
Reading Time: 3 minutesOne of the hardest (but most beneficial) parts about being an indie author is managing all of your own book marketing and promotion. You can essentially do whatever you want, and whatever feels authentic to you. But as an indie author it’s also...
by Penny Sansevieri | Oct 2, 2017 | Book Marketing Basics
Reading Time: 4 minutesSolidifying your position as a thought leader should be a top goal for your book marketing plan. This is especially if you’re an indie author writing about business, success, health and wellness, or self-help. Contributing content via guest...