by Penny Sansevieri | Jun 19, 2018 | Book Marketing Basics
Reading Time: 6 minutesDoes this describe you? You hear the term “guerilla marketing” and you want to rock/hide in a corner or run screaming from the room instead of doing book marketing? If you would rather die than speak in public or tell funny stories about your...
by Penny Sansevieri | Jun 6, 2018 | Book Marketing Basics
Reading Time: 4 minutesIf you’ve been on the fence about whether or not to self-publish an audiobook I’ve pulled together, what I feel, are some staggering and extremely motivating statistics for you! For starters, the Audiobook Publishers Association reported that...
by Penny Sansevieri | Jun 5, 2018 | Book Marketing Basics
Reading Time: 4 minutesHave you ever glanced at the back of a Publishers Clearing House sweepstakes mailing? There are about 3,000 words in four-point type about liability, probability, and eligibility. Did you know that the laws that require that microprint apply to...
by Penny Sansevieri | May 31, 2018 | Bestseller Essentials, Book Marketing Basics
Reading Time: 7 minutesLet’s start off here: 95% of books are sold via personal recommendation. Let that sink in for a minute. Personal recommendations are the biggest sales generator — not just for books, but a lot of things. Think about the last time you heard...
by Penny Sansevieri | May 30, 2018 | Book Marketing Basics
Reading Time: 3 minutesWelcome to our list of June observances and content ideas for your monthly author marketing plan! If you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that here! Remember, without regular connections to readers, you’re...