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Newsjacking the Coronavirus (Book Marketing Podcast)

Newsjacking the Coronavirus (Book Marketing Podcast)

by Penny Sansevieri | Mar 11, 2020 | Book Marketing Basics, Getting More Media Coverage

Reading Time: 4 minutesDense and noisy news cycles can make it really hard to figure out how to pitch your book to media, but in reality, it can be a great opportunity to get your message out there! Keep in mind the below is just a preview of everything we covered on...
How to Get Your Book Noticed on Amazon in 5 Simple Strategies

How to Get Your Book Noticed on Amazon in 5 Simple Strategies

by Penny Sansevieri | Mar 4, 2020 | Amazon Updates & Marketing Tips, Bestseller Essentials

Reading Time: 3 minutesIn nearly 20 years in this book marketing business, I’ve been asked how to get your book noticed on Amazon more times than I can count. But the reality is, I still get surprised! Some books that you’d swear are a sure thing, never take...
Anatomy of a Bestselling Amazon Book Promotion Plan

Anatomy of a Bestselling Amazon Book Promotion Plan

by Penny Sansevieri | Mar 4, 2020 | Amazon Updates & Marketing Tips, Bestseller Essentials

Reading Time: 7 minutesOne thing we know for sure is when it comes to Amazon book promotion: everything matters. Your book cover, your book page (which I wrote about previously, link in the resources section below), your keywords/categories, ads, your also boughts...
How to Promote Your Self-Published Book to Libraries

How to Promote Your Self-Published Book to Libraries

by Penny Sansevieri | Feb 25, 2020 | Book Marketing Basics

Reading Time: 4 minutesNational Library Week is coming up in April so in honor of these fabulously institutions I want to discuss how to promote your self-published book to libraries in your area. For those of you who are still skeptical about spending your book...
Amazon Book Promotion and the Perils of Also-Boughts

Amazon Book Promotion and the Perils of Also-Boughts

by Penny Sansevieri | Feb 19, 2020 | Amazon Updates & Marketing Tips, Book Marketing Basics

Reading Time: 5 minutesAmazon book promotion is already tough enough without having to wrestle your book page into submission, too. With Amazon book pages getting increasingly more cluttered it’s harder to find your book amongst the clutter of ads, side bar stuff, and...
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