It’s time for our November observances post that features reader and book-centric themes and ideas totally focused on content marketing and social media for authors!
We know it can get tedious coming up with new blog post ideas, social content, newsletter items, special promos, the list goes on.
So if you’re nodding your head, we encourage you to use our monthly observances as a guide for inspiration.
Of course November is NaNoWriMo, but there’s even more going on, it doesn’t stop there!
That’s why our ideas go beyond that to ensure all of you have something interesting to say or a new angle for self-promotion.
As always, your posts should encourage your fans and followers to respond, chime in, share their feedback, insight, stories, etc.
Don’t forget to work that angle: let them know you want to hear from them!
Your goal is to encourage engagement – never post flat content, be creative with how you pull others into the conversation, and offer ways for them to engage easily.
You can do polls, giveaways, fan art contests.
You can run a BOGO, where buyers can forward you a receipt of the print edition to have a Kindle edition gifted to a friend for free!
This is an opportunity to get creative when a lot of social media for authors can get really dull and repetitive.
Just remember to make it about your readers – not about you – and you’re guaranteed to see better engagement.
Social Media for Authors with a Festive, Frosty Twist
I know there’s a lot going on this month that seems fitting for children’s and young adult authors only – but I encourage you all to think bigger. This is why our reader brainstorm is so helpful.
A lot of you write for adults — but a lot of those adults are parents, caretakers, or grandparents.
So while these holidays may not be the perfect opportunity for you to sell your book, they can be fabulous opportunities to connect with your fans when you’re not trying to sell them something. And I’ve always said that’s when we often do our most effective networking.
Make Yourself a Part of the Conversation
And don’t forget to grab our Monthly Book Marketing Planner from the Free Resources and Downloads section at the end of this post as well.
Planning ahead is essential to your success!
And while being an author demands creativity, and it also demands authenticity when developing a marketing plan.
I hope this reminder is a good head start for November.
And please use the comments to let me know how you plan to use these holidays to inspire your content, and share this graphic on your social, in your newsletter, or simply email it to an author colleague!