September Observances to Inspire Your Author Marketing

by | Aug 28, 2019 | Bestseller Essentials, Book Marketing Basics, Monthly Observances & Content Ideas, Social Media for Authors

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Welcome to our list of September observances and content ideas for your monthly author marketing plan!

If you’re committed to making this year one of your most successful yet – we can help you do that.

If you haven’t downloaded our Monthly Book Marketing Planner yet, you can grab that at the bottom of this piece in our resources section.

Remember, without regular connections to readers, you’re just another book on the shelf (literal or virtual) they have no vested interest in…so take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist.

Another great reason to bookmark this author marketing resource? Timely content that uses popular and trending search terms and hashtags is a great way to enhance your visibility and improve SEO in a very simple way.

And what’s really key: content ideas don’t always have to stem from your genre or topic.

When it comes to author marketing and building a brand, ensuring fans and followers have ways to connect with you on a more personal level is equally as powerful as ensuring you also make time to really speak to your genre and topic.

How to Use My Content Ideas

Below are holidays and just plain wacky and fun September Observances in 2019.

I’ve also included a few content ideas and angles to help spark your creativity!

Remember, not all these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought-provoking social media post or blurb in your newsletter – so it’s like getting triple the ideas!

Keep in mind, nearly all your posts should encourage your fans and followers to respond, chime in, share their stories, etc. so don’t forget to work in that angle. I mention it as part of my recommendations occasionally, but please know that encouraging engagement is always the goal – so never post “flat” content, always get creative with how you can pull others into the conversation, and easily.

And if you’re feeling a little guilty about the lack of promotion planning you’ve done so far this year, use this list as a productive kick in the rear, commit to writing something for each of the holidays listed, use it on social, for your blog, in your newsletter – get creative – but giving yourself a bar to reach is the first step.

Monthly Observances for September 2019:

  • Be Kind to Writers and Editors Month
  • National Library Card Sign-Up Month
  • Baby Safety Month
  • Chicken Month
  • Better Breakfast Month
  • Classical Music Month
  • Fall Hat Month
  • Hispanic Heritage Month
  • Honey Month
  • International Square Dancing Month
  • Little League Month
  • National Blueberry Popsicle Month
  • National Courtesy Month
  • National Piano Month
  • Self Improvement Month

Do polls, giveaways, fan art contests, remember to make it about your readers – not about you – and you’re guaranteed to see better engagement.

If you need some additional support on how to translate these ideas to actual content and posts, please consider signing up for email coaching with me and we’ll get personal!

Getting Started With Content Ideas

2 Labor Day

4 Newspaper Carrier Day

5 Be Late for Something Day: What are you always late for?

6 Fight Procrastination Day: What’s the one thing you’ve been putting off that you’ve finally accomplished?

6 Read a Book Day: Gotta love this holiday, ask fans and followers to share pictures of themselves reading your books.

8 International Literacy Day: Spread the word and encourage people to share a reading memory.

10 Swap Ideas Day: This day reminds me we’re always learning, if you haven’t attended a writers conference in a while find one, start following them, and commit to attending an upcoming meeting.

Time to Get Creative with Your Author Marketing

13 Fortune Cookie Day

13 Friday the 13th

13 Positive Thinking Day: Share something positive and inspirational.

13 Roald Dahl Day: Happy birthday to an iconic children’s book author!

15 National Women’s Friendship Day: If this is a popular theme in any of your titles, use this as inspiration to shamelessly promote your book and consider doing a discount day.

15 Wife Appreciation Day: If you share personal information with your fans, give your spouse a shout out.

16 Working Parents Day: Are you a writer and a parent? Be honest about your struggles and achievements, give others tips to tackling it all.

September Has Almost Wrapped

18 International Read an eBook Day: Set up a discount eBook promotion and promote it till you drop!

21 International Peace Day

21 World Gratitude Day: Share what you’re grateful for, encourage others to do the same.

22 Business Women’s Day: Are you a woman business owner? Hint: If you have at least one successful title under your belt – you are! Share some tips and insight.

22 Elephant Appreciation Day

23 Autumn Equinox – Fall begins

25 National Comic Book Day: Geeks unite!

The Takeaway

Remember, being an author demands creativity, and it also demands authenticity.

Coming up with unique content ideas as part of your author marketing plan is a great way to take your success seriously, without taking yourself too seriously! And these September observances should really help.

Have plans for a fun take on any of these ideas? Share below in the comments!

Resources and Downloads

Monthly Book Marketing Planner

Personalized Coaching

How to Create Video Content for Social Media

Irresistible Bonus and Giveaway Ideas for Authors

Please use the social share buttons below if you learned something from this post – your shares really help educate other authors, which raises the bar for publishing and gets more books in readers hands!


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