by Penny Sansevieri | Sep 19, 2019 | Book Marketing Basics
Reading Time: 6 minutesIt’s never too late to figure out how to market your book the right way. That’s a fact. The key is taking a critical look at what went wrong the first time, and understanding what you need to do to fix it. And fixing it often means...
by Penny Sansevieri | Sep 12, 2018 | Book Marketing Basics
Reading Time: 7 minutesIt’s not easy being the new kid on the publishing block. And there’s a lot of confusing information about all the different book marketing approaches out there. So what’s a newbie author to do? Be aware of the pitfalls and easy mistakes you can...
by Penny Sansevieri | Sep 11, 2018 | Bestseller Essentials
Reading Time: 10 minutesOne of the biggest book marketing blunders is this: not knowing who your reader is. We’ve talked about this before, with our reader profile (download my free reader profile brainstorm worksheet here), but this goes actually deeper than that....