by Penny Sansevieri | Oct 17, 2023 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 7 minutesWorking pre-order campaigns into your author marketing plan can definitely help you build buzz. Plus they are an excellent excuse to engage fans and draw in new ones. And pre-orders can be really lucrative for sales, when done right. If you’ve...
by Penny Sansevieri | Jul 23, 2020 | Book Marketing Basics
Reading Time: 5 minutesMaybe you started off the year with the best book marketing intentions, and maybe some of your book marketing efforts did well, while others fell a bit flat. But regardless of where you are in the book marketing process, now is a good time to...
by Penny Sansevieri | Oct 11, 2018 | Book Marketing Basics
Reading Time: 5 minutesI just returned an eBook to Amazon. I don’t normally do this. In fact being in the industry I hate returning books – period, but I did in this case and I’ll tell you why: the book was over $15. And when it comes to eBook pricing, if you’re going...
by Penny Sansevieri | Jan 10, 2018 | Book Marketing Basics
Reading Time: 3 minutesHow do you price your e-Book to maximize on sales potential? I get this question all the time. Sadly there’s no silver bullet book marketing strategy that will secure you success every time. There are some factors to keep in mind that should put...
by Penny Sansevieri | Jan 8, 2018 | Book Marketing Basics
Reading Time: 5 minutesBookbub is a great way to build an audience and to increase book sales, which is always the goal. For most authors, getting a Bookbub deal is a crowning achievement. Bookbub deals not only increase exposure, but paid deals can also greatly...