by Penny Sansevieri | Jun 21, 2022 | Social Media for Authors
Reading Time: 2 minutesPromoting a book on social media is a great strategy for book marketing. You have nearly your entire readership in the palm of your hands, and you can perfectly curate the message you want them to see. Because of this, social media can be a...
by Penny Sansevieri | Jun 2, 2022 | Podcast for Authors, Social Media for Authors
Reading Time: 2 minutes We thought it was time that we did a book marketing podcast episode on TikTok because while we realize it’s not a new-new platform per se, as social media sites go it’s relatively young, and it’s gotten such great buzz. Especially with the...
by Penny Sansevieri | May 5, 2022 | Author Branding
Reading Time: 3 minutesI get it; creating an author brand feels hard. Your brand is your promise to your readers. It’s how you show up in the world, and your platform needs to reflect this. Your brand encompasses your website, author newsletter, social media, and...
by Penny Sansevieri | Mar 17, 2022 | Podcast for Authors
Reading Time: 2 minutes In this book marketing podcast episode, An Easy Way to Spend More Time Writing, we talk about the secret to spending more time focused on your publishing schedule without your marketing and brand suffering — which is hiring a virtual...
by Penny Sansevieri | Feb 3, 2022 | Book Marketing Basics, Social Media for Authors
Reading Time: 2 minutesI thought I would give you a head start on some March Observances that feature reader and book-centric themes to support your author branding and content ideas! Just like my full-length monthly observances posts, use these holidays as...