by Penny Sansevieri | Nov 20, 2020 | Book Marketing Basics
Reading Time: 5 minutesWhenever I’m asked how to promote a self-published book, I am reminded of Aesop’s Fables. We all know the story of the tortoise and the hare, but when life seems to move at the speed of sound and the 24-hour news cycle constantly reminds us of...
by Penny Sansevieri | Nov 12, 2020 | Book Marketing Basics, Podcast for Authors
Reading Time: 3 minutesOne tried and true question we get from authors is how to promote a book to the media. Today’s post is a recap of “The Secrets to Getting More Media for Your Book,” which we covered in Episode 11 (Part 1) and Episode 12 (Part 2) on our Book...
by Penny Sansevieri | Sep 24, 2020 | Book Marketing Basics
Reading Time: 3 minutesFiguring out how to promote a book the right way isn’t always easy. And if you’ve ever wondered what motivates people to buy a book, consider this: consumers don’t buy a book, they buy a brand. Or, as a friend of mine says,...