by Penny Sansevieri | Jan 30, 2019 | Getting More Media Coverage
Reading Time: 4 minutesBloggers are key influencers in today’s buyer market and should play a pretty consistent role in your book promotion efforts. That being said, it’s usually a lot of work, takes real finesse, and forces you to develop a thick skin and come to...
by Penny Sansevieri | Nov 22, 2017 | Book Marketing Basics, Getting More Book Reviews
Reading Time: 4 minutesEvery once in a while, I’ll talk to an author who says, “I have enough book reviews,” so they don’t want my help in that area of their book marketing. But I can tell you that 99% of the time, they’re wrong. If you don’t need any more reviews for...
by Penny Sansevieri | Oct 23, 2017 | Book Marketing Basics, Getting More Book Reviews
Reading Time: 4 minutesBook reviews are the ultimate word of mouth and getting more reviews should always be a cornerstone of your book marketing plan as an indie author. A 2017 Nielsen survey reported that the vast majority (more than 80%) of Americans seek...
by Penny Sansevieri | Oct 2, 2017 | Book Marketing Basics
Reading Time: 4 minutesSolidifying your position as a thought leader should be a top goal for your book marketing plan. This is especially if you’re an indie author writing about business, success, health and wellness, or self-help. Contributing content via guest...