by Penny Sansevieri | Dec 20, 2017 | Book Marketing Basics
Reading Time: 4 minutesUpdate your website I don’t mean an entire overhaul but our indie author brands really do develop over the years, and what you wanted to portray at the start of your career may be very different than the direction you’ve taken. Don’t update it...
by Penny Sansevieri | Nov 27, 2017 | Book Marketing Basics
Reading Time: 4 minutesOn the first day of Christmas ….we all know the song. Most of us are ready to tackle holiday sales, so let’s talk book marketing! In the spirit of the season, I want to share 12 book marketing tips and recommendations indie authors can implement...
by Penny Sansevieri | Nov 20, 2017 | Book Marketing Basics
Reading Time: 4 minutesWe all want to sell more books around Christmas, right? Whether it’s targeting Black Friday, Cyber Monday or the last-minute shoppers, this is one of the biggest times of the year for book sales and a great time to implement some fun and...
by Penny Sansevieri | Nov 17, 2017 | Book Marketing Basics
Reading Time: 3 minutesHolidays are quickly coming up and if you aren’t utilizing them as a part of your book marketing campaign, it’s not too late to do so. Are you making the most of the upcoming holidays to bolster your book marketing? It’s not...
by Penny Sansevieri | Nov 8, 2017 | Book Marketing Basics
Reading Time: 3 minutesYes, people are already looking for Christmas gifts, so I want to help you capitalize on this in order to sell more books with some strategic book marketing. According to Google Trends, search terms related to “gifts” in the United States start...