by Penny Sansevieri | Sep 11, 2018 | Bestseller Essentials
Reading Time: 10 minutesOne of the biggest book marketing blunders is this: not knowing who your reader is. We’ve talked about this before, with our reader profile (download my free reader profile brainstorm worksheet here), but this goes actually deeper than that....
by Penny Sansevieri | Jul 24, 2018 | Bestseller Essentials, Getting More Book Reviews
Reading Time: 8 minutesRegardless of what type of book you’ve written, books need to work for you. Less than 3% of readers will review a book they’ve finished without any prompting. Meaning that if you don’t ask for a review, you’re likely not to get one. So what’s...
by Penny Sansevieri | May 31, 2018 | Bestseller Essentials, Book Marketing Basics
Reading Time: 7 minutesLet’s start off here: 95% of books are sold via personal recommendation. Let that sink in for a minute. Personal recommendations are the biggest sales generator — not just for books, but a lot of things. Think about the last time you heard...
by Penny Sansevieri | May 2, 2018 | Book Marketing Basics
Reading Time: 6 minutesWhat if I told you there was an easy and effective way to network with big blogs and big industry names without ever having to leave your house? Maybe you’re thinking “oh, I’ll just follow them on Twitter” and while that’s a good book promotion...