by Penny Sansevieri | Jun 24, 2021 | Book Marketing Basics, Social Media for Authors
Reading Time: 2 minutesSocial media can be a quick fix for any book marketing plan no matter the size of your online presence — if you know how to use it. It’s free and it can reach readers far and wide, but it can be a dangerous time suck. If you’re...
by Penny Sansevieri | Mar 18, 2020 | Book Marketing Basics, Social Media for Authors
Reading Time: 4 minutesRight now, the world is a little crazy but your book marketing and promotion doesn’t have to be. Yes, coronavirus fears have caused hundreds of events to cancel or postpone, and when the big kahuna of them all, The London Book Fair canceled last...
by Penny Sansevieri | Jan 28, 2020 | Book Marketing Basics, Social Media for Authors
Reading Time: 6 minutesSocial media for authors can be tricky; you can’t just take blanket social media advice and assume it works for how to market your book, and your personality type, and the kinds of people you want to reach. So how do you get smart about using...
by Penny Sansevieri | Mar 19, 2018 | Book Marketing Basics, Social Media for Authors
Reading Time: 12 minutesIt’s always tricky to find great content to post to Facebook, and with their new algorithm change, it’s now even harder. But it doesn’t have to be. Facebook’s changes are all based on follower engagement and not being too salesy. One of the...