by Penny Sansevieri | May 6, 2020 | Book Marketing Basics
Reading Time: 4 minutesConsumers love a deal, which is why eBook promotions, book bundles, and the like really help to push a book to new readers and need to make it into your plan when deciding how to market a book. Which is why I love promotions like BOGOs – buy...
by Penny Sansevieri | Feb 6, 2019 | Book Marketing Basics
Reading Time: 4 minutesFirst, let me remind you that anyone can use Bookbub ads as part of their overall book promotion efforts — it’s not like their feature promotion option that you need to first qualify for, then apply for. Bookbub ads are a great strategy to...
by Penny Sansevieri | Jul 18, 2018 | Bestseller Essentials
Reading Time: 4 minutesAn updated post has been written for this topic, you can find it here! If you’re unsure how to price your book you’re not alone, but it makes a big difference for your book discovery so it’s not an aspect of your book marketing strategy to take...
by Penny Sansevieri | Jan 10, 2018 | Book Marketing Basics
Reading Time: 3 minutesHow do you price your e-Book to maximize on sales potential? I get this question all the time. Sadly there’s no silver bullet book marketing strategy that will secure you success every time. There are some factors to keep in mind that should put...
by Penny Sansevieri | Jan 8, 2018 | Book Marketing Basics
Reading Time: 5 minutesBookbub is a great way to build an audience and to increase book sales, which is always the goal. For most authors, getting a Bookbub deal is a crowning achievement. Bookbub deals not only increase exposure, but paid deals can also greatly...