by Penny Sansevieri | May 6, 2020 | Book Marketing Basics
Reading Time: 4 minutesConsumers love a deal, which is why eBook promotions, book bundles, and the like really help to push a book to new readers and need to make it into your plan when deciding how to market a book. Which is why I love promotions like BOGOs – buy...
by Penny Sansevieri | Feb 5, 2020 | Book Marketing Basics, Getting More Media Coverage
Reading Time: 4 minutesWhen it comes to figuring out how to market your book, one of the best things to happen to any author is some kind of media placement. But media can be tricky, between having the right timing for a pitch, and the pitch itself, working media...
by Penny Sansevieri | Jun 11, 2019 | Book Marketing Basics, Getting More Book Reviews
Reading Time: 4 minutesOne of the greatest things afforded to indie authors is the creativity involved in generating their own book promotion ideas. Yes, it can be tiresome and too often it seems like a chore, so if you resonate with this I want to encourage you to...
by Penny Sansevieri | Jun 5, 2018 | Book Marketing Basics
Reading Time: 4 minutesHave you ever glanced at the back of a Publishers Clearing House sweepstakes mailing? There are about 3,000 words in four-point type about liability, probability, and eligibility. Did you know that the laws that require that microprint apply to...