by Penny Sansevieri | Jul 20, 2021 | Book Marketing Basics, Social Media for Authors
Reading Time: 5 minutesI talk a lot about online book marketing strategies that work – but what doesn’t work? What is a time waster? Well, as it turns out – a lot of online book marketing really is a time suck and doesn’t move the needle on book sales. Let’s look at a...
by Penny Sansevieri | Feb 6, 2019 | Book Marketing Basics
Reading Time: 4 minutesFirst, let me remind you that anyone can use Bookbub ads as part of their overall book promotion efforts — it’s not like their feature promotion option that you need to first qualify for, then apply for. Bookbub ads are a great strategy to...
by Penny Sansevieri | Sep 19, 2018 | Book Marketing Basics
Reading Time: 6 minutesDiscount eBook promotions are like cilantro, or tequila, or oysters! What I mean is, when I talk to authors about this strategy it seems they either love them or hate them. When you find your stride with discount eBook promotions, and by that I...
by Penny Sansevieri | Nov 15, 2017 | Book Marketing Basics
Reading Time: 3 minutesIndie authors get to test out a number of book marketing options, and one of these should be a Bookbub feature. You’ll find new readers by offering your book at a discount and convincing people who aren’t familiar with your work, to buy. Are you...