by Penny Sansevieri | Feb 6, 2019 | Book Marketing Basics
Reading Time: 4 minutesFirst, let me remind you that anyone can use Bookbub ads as part of their overall book promotion efforts — it’s not like their feature promotion option that you need to first qualify for, then apply for. Bookbub ads are a great strategy to...
by Penny Sansevieri | Sep 19, 2018 | Book Marketing Basics
Reading Time: 6 minutesDiscount eBook promotions are like cilantro, or tequila, or oysters! What I mean is, when I talk to authors about this strategy it seems they either love them or hate them. When you find your stride with discount eBook promotions, and by that I...
by Penny Sansevieri | Jul 5, 2018 | Book Marketing Basics
Reading Time: 7 minutesBook discovery is about reaching new, potential readers with a smart message. What it’s not about is simply throwing basic information out there about your book and hoping someone is paying attention. Luck really doesn’t play as big a role in...
by Penny Sansevieri | May 9, 2018 | Book Marketing Basics
Reading Time: 6 minutesRunning Bookbub ads for authors is a solid strategy. And as a bonus, it’s surprisingly accessible and easy to get started. Those are two factors I really value in author marketing. I know a lot of fiction authors that are having challenges...
by Penny Sansevieri | Nov 15, 2017 | Book Marketing Basics
Reading Time: 3 minutesIndie authors get to test out a number of book marketing options, and one of these should be a Bookbub feature. You’ll find new readers by offering your book at a discount and convincing people who aren’t familiar with your work, to buy. Are you...