by Penny Sansevieri | Dec 22, 2020 | Book Marketing Basics
Reading Time: 3 minutesThere’s no all-purpose recipe to cook up the best book marketing campaigns, but there is an old saying in book promotion that points to an important ingredient: The best way to sell your first book is with your second, and the best way to sell...
by Penny Sansevieri | Nov 24, 2020 | Book Marketing Basics
Reading Time: 5 minutesThe holidays present so many opportunities for love, appreciation… and book marketing for self-published authors! Now more than ever, consumers plan to shop early and online for holiday gifts – in fact, a recent report showed that 40% of...
by Penny Sansevieri | Jul 24, 2019 | Bestseller Essentials, Book Marketing Basics
Reading Time: 8 minutesI’m so excited to be teaching a class around book promotion at Romance Writers of America this week in New York, which has inspired me to write this post for the many, many awesome romance authors out there! Romance writing is such a unique...