Reading Time: 5 minutesI’ve written a lot about reader profiles for your own work, I even have a free worksheet you can download, but it’s been a while since I’ve addressed reader demographics as they pertain to media, blogs, and other reader-centric platforms where...
Reading Time: 10 minutesOne of the biggest book marketing blunders is this: not knowing who your reader is. We’ve talked about this before, with our reader profile (download my free reader profile brainstorm worksheet here), but this goes actually deeper than that....
Reading Time: 5 minutesIt was National Poet’s Day this week and in honor of that special literary holiday I thought it was appropriate to give poets some love, and talk about specific strategies for marketing poetry and improving your book discovery. Because I think a...
Reading Time: 8 minutesRegardless of what type of book you’ve written, books need to work for you. Less than 3% of readers will review a book they’ve finished without any prompting. Meaning that if you don’t ask for a review, you’re likely not to get one. So what’s...
Reading Time: 8 minutesWouldn’t we all love to sell more books? I mean that’s the goal, right? The chasm between writing a book, publishing a book, and actually having a successful book marketing campaign is often wide and treacherous. A lot of the reason why so many...