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10 Smart Author Marketing Strategies that Work

10 Smart Author Marketing Strategies that Work

by Penny Sansevieri | May 8, 2019 | Bestseller Essentials, Book Marketing Basics

Reading Time: 9 minutesBook promotion has changed a lot over the years, as have the author marketing strategies companies offer. Part of the reason for that is due to the surge of books that we see everyday in the marketplace. We know from experience that not only...
Why Knowing Your Reader May Help You Sell More Books

Why Knowing Your Reader May Help You Sell More Books

by Penny Sansevieri | Sep 11, 2018 | Bestseller Essentials

Reading Time: 10 minutesOne of the biggest book marketing blunders is this: not knowing who your reader is. We’ve talked about this before, with our reader profile (download my free reader profile brainstorm worksheet here), but this goes actually deeper than that....
The 13 Pre-Order Strategies That Increase Book Sales

The 13 Pre-Order Strategies That Increase Book Sales

by Penny Sansevieri | May 16, 2018 | Bestseller Essentials, Book Marketing Basics

Reading Time: 6 minutesIf your first question is: What is a pre-order campaign? then you’re in the right place. If you’ve done a pre-order campaign in the past but it wasn’t successful, then you’re also in the right place. Below are the 13 strategies that will ensure...
Reboot Your Book To Sell More Books

Reboot Your Book To Sell More Books

by Penny Sansevieri | May 15, 2018 | Bestseller Essentials, Book Marketing Basics

Reading Time: 6 minutesI have a new book out this week called How to Revise and Re-Release Your Book and I wrote it because rebooting books is kind of a big deal right now – especially if your goal is to sell more books. There are lots of reasons revising and...
7 Ways Authors Can Sell More Books in International Markets

7 Ways Authors Can Sell More Books in International Markets

by Penny Sansevieri | Apr 17, 2018 | Amazon Updates & Marketing Tips, Book Marketing Basics

Reading Time: 7 minutesIf you’ve never considered trying to sell more books internationally, maybe you should. English is the primary language spoken lots of places, with around 20% of the world speaking and reading it. That translates to 1.5 billion people. If that...
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