Book Marketing Tips & Author Branding Advice
Why Book Marketing Success Shouldn’t Be Measured by Sales Alone
New authors often evaluate every marketing effort with one question: How many books did this sell? It's understandable. Sales are ultimately important, and when you're investing time or money in book marketing, you want evidence that it's working. But using immediate...
Author Scams Are Getting Smarter: How to Protect Your Name and Reputation
Author scams aren't new, but they're getting harder to spot. The obvious pitches promising a Netflix deal, guaranteed bestseller status, or massive publicity still exist. But increasingly, scammers aren't leading with something outrageous. They're using information...
Why Big Book Marketing Numbers Don’t Always Lead to Book Sales
Why Big Book Marketing Numbers Don’t Always Lead to Book Sales Big numbers are seductive in book marketing. Twenty thousand views. Tens of thousands of followers. A massive email list. Thousands of media contacts. Hundreds of thousands of impressions. Those numbers...
We Looked at Thousands of Author Campaigns: What Actually Sold Books
After more than 25 years of marketing books, you start to notice patterns. We've worked on thousands of author campaigns across just about every genre you can imagine. Fiction. Nonfiction. Memoir. Business books. Children's books. First-time authors with no platform...
How to Get Bookstore Events: Stop Pitching a Book Signing
Rumors about Barnes & Noble author events have been flying, but the bigger takeaway for authors is far more useful: bookstore events aren't disappearing. They're becoming more selective. That distinction matters if bookstore signings, local events, or...
What’s In, What’s Out: The Book Marketing Edition
10 Signs Your Book Marketing Isn’t Working
One of the hardest things about book marketing is knowing when to keep going—and when to admit that something isn’t working. Because not only does marketing take time, but it can also feel wildly confusing. The options for book marketing are endless. So how do you...
Book Influencer Outreach Case Study: Finding Better-Fit Reviewers Instead of Chasing Bigger Accounts
Answer Block: This case study shows how Author Marketing Experts helped an author build a more focused influencer and reviewer outreach strategy around reader fit instead of follower count. The campaign centered on clarifying the book’s ideal readers, identifying...
Overwhelmed by Book Marketing? Here’s How to Get Unstuck
Most authors who struggle with book marketing aren't lazy. They're overwhelmed. Writing a book gives you a defined goal: finish the manuscript. Marketing is different. Suddenly you're responsible for Amazon, reviews, social media, email, advertising, publicity,...
What Bestselling Authors Know About Getting Readers to Click Buy
Readers have more choices than ever. That sounds obvious, but it changes almost everything about how authors should approach book marketing. Discovery is no longer confined to bookstore shelves or a handful of review outlets. Readers find books through Amazon...
WHY YOUR AUTHOR EDUCATION MATTERS
As the longest-lasting book marketing agency in publishing, we will honestly tell you that your author education carries more weight than you realize.
Why? Because you are your brand, and you are the foundation for your success.
And working with a book marketing company like AME helps build off that foundation. Whether you’re searching for expert author marketing services or guidance from top book marketing experts, we’re here to help you show up for yourself!
Dig through our blog to stay on top of all things Amazon, Goodreads, BookBub, designing special promotions, planning for a successful first book release (or your 20th), tips for publishing with the right format, price, and cover, and advice for hiring the right book marketing consultant. You’ll also find strategies from professional book marketers, insights into leveraging book advertisers, and practical tips for navigating the ever-changing publishing landscape.
And subscribe to our author podcast to stay on top of what’s going on in the industry. Learn how to avoid common author mistakes, take your brand to the next level with local promotions, create a strong website, generate more newsletter conversions, and uncover the secrets to better engagement on social media. We’ll also share the honest truth about what it takes to impress influencers and the media, straight from our team of book marketing experts.
We offer tailored marketing services for authors because we want to see you succeed, both on your own and with our help.
If you’re still not convinced, check out our client reviews page! You’ll see honest feedback about what it takes to compete, how much they’ve learned along the way, and why partnering with a book marketing agency like ours can make all the difference.
Whether you’re a debut author or a seasoned veteran, there’s always more to learn. And with our proven track record as one of the most trusted book marketers in the industry, we’re confident we’re the book marketing company you need in your corner.