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Are Blog Tours One of the Best Book Marketing Strategies

Are Blog Tours One of the Best Book Marketing Strategies

by Penny Sansevieri | Aug 6, 2020 | Getting More Media Coverage, Podcast for Authors

Reading Time: 2 minutesThere are book tour companies, so firms that “tour” a book on a particular schedule and then there are firms that pitch your book to bloggers, typically as part of a multi-faceted approach, but which one of these is included in our list of the...
How to Reach Bookstagrammers

How to Reach Bookstagrammers

by Penny Sansevieri | Jul 21, 2020 | Podcast for Authors, Social Media for Authors

Reading Time: 3 minutesIn a recent episode of our book marketing podcast we covered how to reach Bookstagrammers, and how leveraging the fabulous Instagram platform can really help boost your exposure to serious book lovers and genre fans. Below are some stand out...
Book Marketing Tips for Promoting an Older Title

Book Marketing Tips for Promoting an Older Title

by Penny Sansevieri | Jul 1, 2020 | Book Marketing Basics, Podcast for Authors

Reading Time: 4 minutesIn a recent podcast we covered the complexities of promoting an older book, and shared a lot of book marketing tips for how to make the most of the hard work you put into writing and publishing it! Below are some stand out excerpts from the...
Timing Your Book Launch for Maximum Impact

Timing Your Book Launch for Maximum Impact

by Penny Sansevieri | Jun 24, 2020 | Podcast for Authors

Reading Time: 3 minutesThere is a lot of confusion about timing your book launch and the promotion that accompanies it. A lot of authors think they need to start months in advance, and that may be true, up to a point. On my book marketing podcast we will also be...
How to Pitch Your Book to Big Media Outlets

How to Pitch Your Book to Big Media Outlets

by Penny Sansevieri | Jun 5, 2020 | Podcast for Authors

Reading Time: 4 minutesI often get requests about how to pitch your book to big media outlets, such as national print or televised news. However the problem is that sometimes the folks requesting it aren’t always qualified to be on talk shows or to be giving...
Using Goodreads Giveaways in Your Book Promotion

Using Goodreads Giveaways in Your Book Promotion

by Penny Sansevieri | May 12, 2020 | Podcast for Authors

Reading Time: 3 minutesGoodreads giveaways are paid now, but to be honest, the improvements they’ve made in regards to all the benefits are totally worth adding them to your book marketing and promotion. You get to choose between a Kindle giveaway or a print...
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