Reading Time: 2 minutes We decided to do this long-form episode of our book marketing podcast because we get so many requests for website evaluations, which I love doing – and, in many cases, authors don’t really know where to start when it comes to a website. We see...
Reading Time: 2 minutes We decided to do a book marketing podcast episode on author pen names because they can be a lot of fun. Pen names gives authors an opportunity to get creative! However, choosing a pen name is not a decision you should make lightly because...
Reading Time: 2 minutes We thought it was time that we did a book marketing podcast episode on TikTok because while we realize it’s not a new-new platform per se, as social media sites go it’s relatively young, and it’s gotten such great buzz. Especially with the...
Reading Time: 4 minutesWe get a lot of authors that come to us looking for help with a new release, that don’t realize how strategic self-publishing an eBook can be. And this happens for two primary reasons: The author is using a publishing service and just assumes...
Reading Time: 3 minutes We wanted to do this episode of our book marketing podcast because, as a marketing company, we’re on the front lines in terms of wanting to help authors take advantage of every promotional and branding opportunity that makes sense for their...
Reading Time: 4 minutesSelf-publishing a book can sound complicated, and I won’t lie to you, it is more work upfront for authors. However, it can also be lucrative for many reasons, and for many kinds of authors! I’d like to focus on one group in particular this time...
