Book Marketing Tips & Author Branding Advice
The Book Marketing Formula: Why Familiarity Sells
Many authors crave originality so fiercely that they reject anything resembling a formula. The instinct makes sense. Writing is creative work. But in the marketplace, structure is not the enemy of creativity—it’s the container that lets creativity be discovered....
Amazon Ads for Authors: The 7-Day Sanity Check That Saves Your Budget
Many authors treat Amazon ads like a slot machine. Pull the lever. Watch the dashboard. Panic when numbers don’t pop. That mindset burns budgets and hides the real levers that move sales. Amazon ads are not instant-close machines. They are discovery tools. Early...
Social Media for Authors: What Actually Works (And What Doesn’t)
Social media for authors feels mandatory. It also feels exhausting. You’ve been told you need to post daily. Go viral. Master TikTok. Build a brand on Instagram. Create threads. Record Reels. And yet, most authors see little return. The real problem isn’t effort. It’s...
How to Get More Book Reviews That Drive Sales
Reviews are not a milestone. They’re momentum. Too many authors treat reviews like a box to check—hit 50, celebrate, move on. But steady book sales don’t come from static review counts. They come from consistent signals of fresh reader interest. On Amazon and other...
How to Build Author Brand Loyalty and Repeat Readers
Many authors unknowingly treat readers like a checkout line—quick, transactional, and forgettable. That mindset quietly limits growth. Books are not impulse snacks. They are emotional investments. When someone chooses your story, they trade hours of their life for the...
How to Build an Author Brand That Attracts Readers and Sells Books (Step-by-Step Guide)
Why Author Branding Matters More Than Ever You’ve probably heard the term author brand, but what does it actually mean in 2026? Your author brand is the unique identity you create for yourself as a writer. It’s how readers think of you, the emotional connection they...
Book Positioning for Authors: Why Marketing Isn’t Working
When a book underperforms, most authors assume they need more marketing. More ads. More posts. More outreach. The reality is simpler—and far more useful. Marketing only amplifies what’s already there. If your positioning is off, promotion won’t fix it. It will just...
Book Marketing Metrics That Matter (and the Ones to Ignore)
Authors love momentum. The problem is that not all momentum converts. In fact, some of the most exciting-looking activity in book marketing does almost nothing to predict sales. High likes, busy posting schedules, and short-term spikes feel productive, but they often...
How to Write a Book Pitch That Gets Replies (With Examples)
If you’ve ever wondered why your book pitch didn’t get a response, you’re not alone. Most authors know they need a pitch, but very few are taught how to write one that actually works in the real world. A book pitch isn’t a synopsis. It’s not a query letter. And it’s...
New Year, New Launch, New Podcast Format = Smarter Author Wins
As the year winds down, authors naturally start asking the same question: what should I actually focus on next year to move my career forward? That’s exactly why we’re pulling back the curtain on our 2026 podcast content plan. This episode isn’t about tactics in...
WHY YOUR AUTHOR EDUCATION MATTERS
As the longest-lasting book marketing agency in publishing, we will honestly tell you that your author education carries more weight than you realize.
Why? Because you are your brand, and you are the foundation for your success.
And working with a book marketing company like AME helps build off that foundation. Whether you’re searching for expert author marketing services or guidance from top book marketing experts, we’re here to help you show up for yourself!
Dig through our blog to stay on top of all things Amazon, Goodreads, BookBub, designing special promotions, planning for a successful first book release (or your 20th), tips for publishing with the right format, price, and cover, and advice for hiring the right book marketing consultant. You’ll also find strategies from professional book marketers, insights into leveraging book advertisers, and practical tips for navigating the ever-changing publishing landscape.
And subscribe to our author podcast to stay on top of what’s going on in the industry. Learn how to avoid common author mistakes, take your brand to the next level with local promotions, create a strong website, generate more newsletter conversions, and uncover the secrets to better engagement on social media. We’ll also share the honest truth about what it takes to impress influencers and the media, straight from our team of book marketing experts.
We offer tailored marketing services for authors because we want to see you succeed, both on your own and with our help.
If you’re still not convinced, check out our client reviews page! You’ll see honest feedback about what it takes to compete, how much they’ve learned along the way, and why partnering with a book marketing agency like ours can make all the difference.
Whether you’re a debut author or a seasoned veteran, there’s always more to learn. And with our proven track record as one of the most trusted book marketers in the industry, we’re confident we’re the book marketing company you need in your corner.