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Amazon A+ Content for Authors: The Most Overlooked Retail Page Upgrade That Can Lift Sales

Amazon A+ Content for Authors: The Most Overlooked Retail Page Upgrade That Can Lift Sales

by Amy Cornell | Mar 17, 2026 | Amazon Updates & Marketing Tips, Podcast for Authors

Reading Time: 5 minutesIf your book marketing feels like pushing a boulder uphill, there’s a good chance the problem isn’t “more traffic.” It’s what happens after the click. On Amazon, your retail page is the sale, and A+ Content is one of the few areas where you can...
The Book Marketing Formula: Why Familiarity Sells

The Book Marketing Formula: Why Familiarity Sells

by Amy Cornell | Mar 12, 2026 | Book Marketing Basics, Podcast for Authors

Reading Time: 4 minutesMany authors crave originality so fiercely that they reject anything resembling a formula. The instinct makes sense. Writing is creative work. But in the marketplace, structure is not the enemy of creativity—it’s the container that lets...
Amazon Ads for Authors: The 7-Day Sanity Check That Saves Your Budget

Amazon Ads for Authors: The 7-Day Sanity Check That Saves Your Budget

by Amy Cornell | Mar 5, 2026 | Amazon Updates & Marketing Tips, Podcast for Authors

Reading Time: 3 minutesMany authors treat Amazon ads like a slot machine. Pull the lever. Watch the dashboard. Panic when numbers don’t pop. That mindset burns budgets and hides the real levers that move sales. Amazon ads are not instant-close machines. They are...
How to Get More Book Reviews That Drive Sales

How to Get More Book Reviews That Drive Sales

by Amy Cornell | Feb 26, 2026 | Getting More Book Reviews, Podcast for Authors

Reading Time: 4 minutesReviews are not a milestone. They’re momentum. Too many authors treat reviews like a box to check—hit 50, celebrate, move on. But steady book sales don’t come from static review counts. They come from consistent signals of fresh reader interest....
How to Build Author Brand Loyalty and Repeat Readers

How to Build Author Brand Loyalty and Repeat Readers

by Amy Cornell | Feb 19, 2026 | Being in Business as an Author, Podcast for Authors

Reading Time: 4 minutesMany authors unknowingly treat readers like a checkout line—quick, transactional, and forgettable. That mindset quietly limits growth. Books are not impulse snacks. They are emotional investments. When someone chooses your story, they trade...
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