by Penny Sansevieri | Dec 21, 2023 | Podcast for Authors
Reading Time: < 1 minuteOur goal for this episode is to break down the elements of how to write a book pitch: one that generates responses and opens doors. Because figuring out how to write a book pitch is step one, but then understanding how to customize it for...
by Penny Sansevieri | Dec 14, 2023 | Podcast for Authors
Reading Time: < 1 minuteHear about Penny’s trials and tribulations through the process of creating a book cover while we unveil the secrets, struggles, and triumphs of book design done right. A good book cover is crucial for several reasons in the world of...
by Penny Sansevieri | Dec 12, 2023 | Being in Business as an Author
Reading Time: 5 minutesThere isn’t a magic bullet to promoting a book, unfortunately, I wish there was! So for all the hype that’s out there about certain strategies, the things that sell books are the smart, foundational strategies that help support testing other...
by Penny Sansevieri | Dec 7, 2023 | Podcast for Authors
Reading Time: < 1 minuteMany thanks to a listener who emailed us with this request about navigating the creation of an author platform! Their question specifically was, “When should I start everything? It gets very confusing.” And we agree! An author...
by Penny Sansevieri | Dec 5, 2023 | Book Marketing Basics
Reading Time: 4 minutesEmbarking on the journey of a book launch requires not just a plan but a strategic timeline to ensure each step unfolds seamlessly. And while it seems easier to download a sample book marketing plan template, I actually discourage authors from...