by Penny Sansevieri | Oct 8, 2019 | Book Marketing Basics
Reading Time: 6 minutesAs authors we know we should promote an eBook with a variety of strategies, one being limited time discounts. But many of us have also done an eBook promotion and didn’t get a great number of downloads. So, do you try again or throw in the...
by Penny Sansevieri | Oct 2, 2019 | Book Marketing Basics
Reading Time: 4 minutesKnowing how to launch a book the right way is something every author is looking to figure out, even those of us who have a solid backlist of titles because the market changes, industries change, news and popular culture play an important role,...
by Penny Sansevieri | Oct 1, 2019 | Book Marketing Basics
Reading Time: 4 minutesPoetry is when an emotion has found its thought and the thought has found words. – Robert Frost Such a beautiful statement by Robert Frost, but unfortunately it ignores the reality that marketing poetry books is not easy, and coming up with book...
by Penny Sansevieri | Sep 19, 2019 | Book Marketing Basics
Reading Time: 6 minutesIt’s never too late to figure out how to market your book the right way. That’s a fact. The key is taking a critical look at what went wrong the first time, and understanding what you need to do to fix it. And fixing it often means...
by Penny Sansevieri | Sep 18, 2019 | Bestseller Essentials, Book Marketing Basics
Reading Time: 4 minutesWhen a lot of authors start brainstorming book promotion ideas, they find themselves thinking about professional reviews or securing interviews with big media outlets, and they think this is the way to sell more books. That’s because most...