by Penny Sansevieri | May 1, 2019 | Bestseller Essentials, Book Marketing Basics
Reading Time: 8 minutesAuthors often tell me that their first goal in marketing is to go after early endorsements for their book. It’s a great goal, but sometimes a confusing process. Getting high-profile people to blurb or endorse your book can add a lot of value to...
by Penny Sansevieri | Apr 29, 2019 | Bestseller Essentials, Book Marketing Basics
Reading Time: 5 minutesAre you ready for the ultimate truth? Well, here it is: nobody is born famous. Unless you’re already a house-hold name, achieving self-publishing a book successfully takes dedication, but not the kind you should be afraid of, or discouraged by,...
by Penny Sansevieri | Apr 24, 2019 | Book Marketing Basics, Social Media for Authors
Reading Time: 5 minutesWelcome to our list of May observances and content ideas for your monthly author marketing plan! I hope Q2 has already kicked off strong for you and you’re committed to making this year one of your most successful yet – because we can help you...
by Penny Sansevieri | Apr 23, 2019 | Book Marketing Basics, Getting More Book Reviews
Reading Time: 3 minutesIt’s one thing to write and publish a book, but reader engagement is a whole different ballgame. Reader engagement is what gives you longevity, it helps you sell more books, and it should be the driver for all of your book marketing. But I’ll be...
by Penny Sansevieri | Apr 17, 2019 | Bestseller Essentials
Reading Time: 5 minutesNot everyone may say it, but it’s in everybody’s dreams to see their published books on a shelf in a independent bookstores. This desire is justified: obviously, every one of us wants to go down in history as a person who wrote a bestseller or...