Author Podcast on Hiring a Book Marketing Company With Less Risk

by | Aug 4, 2022 | Podcast for Authors

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Hiring a book marketing company is a terrific idea and can be money well spent – that’s why we dedicated this episode of our author podcast to helping you sort through your options.

But first you have to know what you want, and how to get it.

We take a deep dive into the many available options and show you that by following some simple strategies, you can turn a potential unplanned nightmare into a truly substantial collaboration.

A lot of authors hire firms, and for various reasons, their expectations just flat-out weren’t met. Either their firm didn’t deliver on their promises, or they didn’t communicate effectively with the author. Or worse, the firm’s intentions were sketchy, at best.

How to Avoid the Hiring Nightmare

You’ll learn why it’s important to determine what your goals and needs are. Then, we’ll give you the keys to spotting a great firm. Most importantly, you’ll find out how to spot the red flags.

While the list of things to consider when hiring a book marketing company is extensive, it’s important.

The fact is, if you’ve written a good book that satisfies a market need, investing in some smart, strategic promotion will yield you successful results.

We’ve experienced it first hand and want to make it work for you.

Full-length episodes of our author podcast go live every other Thursday. You can stream episodes from our website, or wherever you listen to podcasts.

Plus, you’ll want to follow us on your preferred podcast platform in order to catch our helpful- and often hilarious- minisodes that go live every other Friday!

Do you have any suggestions for a topic we could cover on our author podcast? We would love to hear from you in the comments section!

Resources and Downloads

Check out our Exclusive Amazon Optimization Program and find out how you can sell more books

Take a look at our FREE Blog Outreach Tracker

Check out our blog post “5 Make or Break Success Strategies: How to Market Your Self-Published Book”

Read our blog post “The Key to Successful Book Marketing is Making Genuine Connections”

Check out our Author Podcast: Book Marketing Tips and Author Success Podcast

Check out KM Weiland’s Site, she’s an excellent resource: Helping Writers Become Authors


  1. Frederick Crecraft

    Thanks, Penny, for sending your Most Helpful ALLi list of All the Publishing & Marketing Companies.& Their ratings. Have you ever heard of Amazon Pro Hub?

    • Penny Sansevieri

      Hi Frederick – First thank you for your interest in our Blog! In answer to your question, no – but there are a lot of small companies popping up to do this Amazon optimization work. We offer this also. Please send a note to us at to get in touch for more information. Thanks!

  2. Warren Mackenzie

    how do I find a marketing firm that is telling it right? I am fed up. Need direction. I am ready to promote.
    GOD bless.

    • Penny Sansevieri

      Warren hi there, what do you mean by “telling it right” – you mean doing all the right stuff? Well, if you aren’t getting traction then maybe you’re not with the right firm. I’d love to know more – want to shoot me an email? – do you have a website? And when you email me, send me a link to your book on Amazon!


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