When You Launch A Book, You’re Basically Starting a Business: Book Marketing Podcast Episode

by | Feb 8, 2022 | Podcast for Authors

Reading Time: ( Word Count: )

Reading Time: 2 minutes

While some authors are super strategic about what they’re doing – many authors treat launching a book like the Field of Dreams, remember that movie? Sure, It may seem fun just to let the creative juices flow, launch your dreams onto Amazon and see what happens, but we know that that model doesn’t work.

Your book isn’t the field of dreams; there has to be a plan to it – and planning, which I know doesn’t sound sexy or fun, but it can really make or break your book launch.

To start a business, you come up with an idea, or you know the idea is already out there, and you want to copy it and make it your own. You invest a lot of time and money to prepare that business, and then you launch it to the public. You hope people will spend their money and leave positive reviews. You hope they’ll tell their friends.

But you would never consider starting a business without the proper research -market research that is- and doing your due diligence.

My goal with this episode was not to freak you out or turn you off publishing. Not at all! But we genuinely believe you’re going to be more successful long term if you approach it with the right attitude and the right expectations. That’s truly the smart way to launch a book.

What sets successful authors apart is their ability to create something unique and their ability to stick with it and surround themselves with the right people.

Resources and Free Downloads

To Get More Tips For When You Launch A Book, Check out More Episodes of our Podcast 

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How To Reverse Engineer Your Author Marketing Success: Book Marketing Podcast Episode

How to Get More Book Publicity as a Self-Published Author

Check out the Alliance of Independent Authors for news and resources


  1. Ritu Anand

    Hi Penny,

    I loved listening to you and Amy. Your podcast sounded like music to my ears. I am a big believer in being prepared. Your tips to approach the business world were timely. My debut picture book Kara’s Dreams is getting released next month and I am excited to know how you can help me market it.

    • Gaynelle Corbin

      Hi Penny,

      I really appreciate you and Amy sharing this information. It is very helpful and timely as I recently released my book ‘Returning To My First Love’ on Amazon and the Kindle version next month.

      These marketing tips definitely help in preparing my marketing plan.

  2. Lisa D Danka

    Penny – Your blog is great and has been so helpful in releasing my mother’s missionary memoire, “Soup Bone Holler, Indiana.” Thank you very much for your sharing your knowledge and gifts with the writing community!

  3. Robin Bartlett

    I was the Educational Director at IBPA for 13 years, planning courses, selecting course leaders and making presentations myself. Now I am an author facing the publication of a book I have been writing and rewriting for 12 years. It’s scary to be on the other side of the fence, but your podcast on making you book into a business rekindled the many marketing lessons I have learned along my path and am working on developing my business plan and the important first steps an author must take to have a successful publication. Thanks for an excellent refresher.


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