January Observances to Inspire Your Author Marketing

by | Dec 18, 2019 | Book Marketing Basics, Marketing Your eBook, Monthly Observances & Content Ideas, Social Media for Authors

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Welcome to our list of January observances and content ideas for your monthly author marketing plan!

If you’re committed to making this year one of your most successful yet – we can help you do that.

If you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that at the bottom of this piece in our resources section.

Remember, without regular connections to readers, you’re just another book on the shelf (literal or virtual) they have no vested interest in…so take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist.

Another great reason to bookmark this author marketing resource? Timely content that uses popular and trending search terms and hashtags, is a great way to enhance your visibility and improve SEO in a very simple way.

And what’s really key: content ideas don’t always have to stem from your genre or topic.

When it comes to author marketing and building a brand, ensuring fans and followers have ways to connect with you on a more personal level is equally as powerful as ensuring you also make time to really speak to your genre and topic.

How to Use My Content Ideas

Below are holidays and just plain wacky and fun January Observances in 2020.

I’ve also included a few content ideas and angles to help spark your creativity!

Remember, not all these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought provoking social media post or blurb in your newsletter – so it’s like getting triple the ideas!

Keep in mind, nearly all your posts should encourage your fans and followers to respond, chime in, share their stories, etc. so don’t forget to work in that angle.

I mention it as part of my recommendations occasionally, but please know that encouraging engagement is always the goal – so never post “flat” content, always get creative with how you can pull others into the conversation, and easily.

And if you’re feeling a little guilty about the lack of promotion planning you’ve done so far this year, use this list as a productive kick in the rear, commit to writing something for each of the holidays listed, use it on social, for your blog, in your newsletter – get creative – but giving yourself a bar to reach is the first step.

Do polls, giveaways, fan art contests, remember to make it about your readers – not about you – and you’re guaranteed to see better engagement.

If you need some additional support on how to translate these ideas to actual content and posts, please consider signing up for email coaching with me and we’ll get personal!

Getting Started with Content Ideas

All of January is National Braille Literacy Month. Use #NationalBrailleLiteracyMonth, #BrailleLiteracyMonth, or #BrailleLiteracy to post on social media about how you are taking part in National Braille Literacy Month.

To celebrate National Braille Literacy Month, reach out to someone you know who is blind or visually impaired and have them show you how they read Braille… You’ll be amazed at the process!

You can also help by getting involved with the American Foundation for the Blind and the National Braille Press.

January 1

New Years Day

National Bloody Mary Day

National Hangover Day

January 2

National Buffet Day

National Cream Puff Day

National Personal Trainer Awareness Day

National Science Fiction Day – This is for all my sci-fi authors, plan a discount promo and some killer social media posts.

January 3

National Drinking Straw Day – Is this even allowed anymore? Ha!

National Fruitcake Toss Day

January 4

National Spaghetti Day

National Trivia Day

January 5

National Bird Day

National Screenwriters Day

National Whipped Cream Day

January 6

National Bean Day

National Cuddle Up Day

National Shortbread Day

National Technology Day

January 7

National Bobblehead Day

National Tempura Day

January 8

National Argyle Day

National Bubble Bath Day

National English Toffee Day

National Winter Skin Relief Day

January 9

National Apricot Day

National Law Enforcement Appreciation Day

National Static Electricity Day

January 10

National Bittersweet Chocolate Day

National Cut Your Energy Costs Day

National Oysters Rockefeller Day

National Save The Eagles Day

Time to Get Creative with Your Author Marketing

January 11

National Human Trafficking Awareness Day

National Milk Day

National Step in a Puddle and Splash Your Friends Day

National Vision Board Day – This is a good time to plan out your year as an author! Set some goals and figure out the steps to reaching them.

January 12

National Curried Chicken Day

National Kiss A Ginger Day – This could be fun if you have a red-headed star character.

National Marzipan Day

National Pharmacist Day

January 13

National Rubber Ducky Day

National Sticker Day

January 14

National Dress Up Your Pet Day

Ratification Day

January 15

National Bagel Day

National Hat Day

National Strawberry Ice Cream Day

January 16

National Fig Newton Day

Get to Know Your Customers Day  – This is a fantastic opportunity to invite fans to share something, or submit ideas for new storylines, don’t miss this opportunity for quality market research.

January 17

National Bootlegger’s Day

National Hot Buttered Rum Day

January 18

National Use Your Gift Card Day

National Thesaurus Day – This is a fantastic reminder for authors, we all know the struggle, right?

National Winnie The Pooh Day

January is Almost Over

January 20

National Cheese Lover’s Day

National Disc Jockey Day

Martin Luther King Jr. Day

January 22

National Blonde Brownie Day

Library Shelfie Day – This is amazing, this is designed to encourage people to post pictures of their bookshelves. Considering doing a giveaway and encourage fans to post a picture of their shelf with your book on it! Digital shelves can count too!

January 23

National Handwriting Day

National Pie Day

January 24

Beer Can Appreciation Day

National Compliment Day

National Peanut Butter Day

January 25

National Irish Coffee Day

National Opposite Day

January 26

National Green Juice Day

National Peanut Brittle Day

National Spouses Day

January 28

National Blueberry Pancake Day

Data Privacy Day

National Have Fun At Work Day – Take a moment to do a short video of you in your work space, give fans and followers a peek behind the curtain!

National Kazoo Day

Plan for Vacation Day

January 30

National Croissant Day

January 31

National Backward Day

National Big Wig Day – If you have one, please, please post a photo.

National Hot Chocolate Day

National Inspire Your Heart With Art Day – Encourage fans to share some of their art, and consider doing a bonus or giveaway for fans who share art they’ve done for your books!

The Takeaway

Remember, being an author demands creativity, and it also demands authenticity.

Coming up with unique content ideas as part of your author marketing plan is a great way to take your success seriously, without taking yourself too seriously! And these January observances should really help.

Have plans for a fun take on any of these ideas? Share below in the comments!

Resources and Downloads

Monthly Book Marketing Planner

Personalized Coaching

How to Create Video Content for Social Media

Irresistible Bonus and Giveaway Ideas for Authors

Please use the social share buttons below if you learned something from this post – your shares really help educate other authors, which raises the bar for publishing and gets more books in readers hands!


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