November Observances to Inspire Your Author Marketing

by | Oct 30, 2019 | Book Marketing Basics, Monthly Observances & Content Ideas, Social Media for Authors

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Welcome to our list of November observances and content ideas for your monthly author marketing plan!

If you’re committed to making this year one of your most successful yet – we can help you do that.

If you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that at the bottom of this piece in our resources section.

Remember, without regular connections to readers, you’re just another book on the shelf (literal or virtual) they have no vested interest in…so take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist.

Another great reason to bookmark this author marketing resource? Timely content that uses popular and trending search terms and hashtags, is a great way to enhance your visibility and improve SEO in a very simple way.

And what’s really key: content ideas don’t always have to stem from your genre or topic.

When it comes to author marketing and building a brand, ensuring fans and followers have ways to connect with you on a more personal level is equally as powerful as ensuring you also make time to really speak to your genre and topic.

How to Use My Content Ideas

Below are holidays and just plain wacky and fun November Observances in 2019.

I’ve also included a few content ideas and angles to help spark your creativity!

Remember, not all these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought provoking social media post or blurb in your newsletter – so it’s like getting triple the ideas!

Keep in mind, nearly all your posts should encourage your fans and followers to respond, chime in, share their stories, etc. so don’t forget to work in that angle.

I mention it as part of my recommendations occasionally, but please know that encouraging engagement is always the goal – so never post “flat” content, always get creative with how you can pull others into the conversation, and easily.

And if you’re feeling a little guilty about the lack of promotion planning you’ve done so far this year, use this list as a productive kick in the rear, commit to writing something for each of the holidays listed, use it on social, for your blog, in your newsletter – get creative – but giving yourself a bar to reach is the first step.

Monthly Observances for November 2019:

  • Aviation History Month
  • Child Safety Protection Month
  • National Adoption Awareness Month
  • National Caregivers Appreciation Month
  • National Diabetes Awareness Month
  • National Epilepsy Month
  • National Family Literacy Month
  • National Model Railroad Month
  • National Novel Writing Month
  • Native American Heritage Month
  • Peanut Butter Lovers Month
  • Picture Book Month
  • Real Jewelry Month

It’s NaNoWriMo time again! This is an excellent month to focus on keeping your fans and followers looped in on your process, and create teasers for anything you’re working on. Find more about NaNoWriMo here!

Do polls, giveaways, fan art contests, remember to make it about your readers – not about you – and you’re guaranteed to see better engagement.

If you need some additional support on how to translate these ideas to actual content and posts, please consider signing up for email coaching with me and we’ll get personal!

Getting Started with Content Ideas

November 1

All Saint’s Day

National Family Literacy Day – This is fantastic, share what you do as a family, or if you’re a children’s, middle grade or YA author do something special to get your fans’ families enjoying books together. Encourage parents to read their kids’ favorite book, no matter how out of the norm it is for them!

National Authors Day

Dios Los Muertos starts

November 2

All Soul’s Day

Book Lovers Day – You can’t miss book lovers day! This is a day to be a fan, give props, and do a fun giveaway or special bonus for fans.

Deviled Egg Day

Plan Your Epitaph Day – Alright, you’re a writer, have fun with this.

November 3

Housewife’s Day – Thank you to all the #bosswomen out there with one of the most thankless jobs on the planet.

Sandwich Day

November 7

Bittersweet Chocolate with Almonds Day

Men Make Dinner Day – If this is happening in your house share your menu.

November 8

Cook Something Bold Day – Again, recipes are fantastically shareable content, don’t miss out on these super easy opportunities.

November 9

Chaos Never Dies Day – Time to be human, share something funny or chaotic about being an author, we all have stories.

Time to Get Creative with Your Author Marketing

November 10

Forget-Me-Not Day


November 11

Veteran’s Day – I’m a huge supporter of our military so if you’re connected to servicemembers I encourage you to spread the love on social media.

National Young Readers Week starts today

November 12

Chicken Soup for the Soul Day

Young Readers Day – If you’re a children’s book or middle grade author, plan something fun and unexpected for this day, a discount, a giveaway, make it special.

November 13

Caregiver Appreciation Day

World Kindness Day – Let’s spread the word, share something you did that’s kind and get your networks to join in so we can all be reminded about all the amazing people out there!

November 15

I Love to Write Day

November 16

International Tolerance Day

National Fast Food Day – I love this, time to share your guilty pleasures!

November 17

Homemade Bread Day

Take A Hike Day – Get outside in nature, if you have a favorite hike share the location with your fans, tag your local parks and recreation, be a resource for your followers in unique ways.

World Peace Day

November 18

High Five a Librarian Day – Give your local library and fave librarian a shout out today!

Occult Day – Okay all my horror and thriller writers, do me proud! Even if your book doesn’t directly tie in, you can still join in the fun and share some cool history, creepy facts, etc. because it’s all about thinking outside the box and NOT overthinking why these days don’t fit your “plan.”

November Has Almost Wrapped

November 20

Absurdity Day – What do you find absurd? This is a great way to show a more personal side of you.

Universal Children’s Day

November 21

World Hello Day – Some of us live in places where we don’t say hi to strangers anymore, let’s make an exception today and see how it goes.

November 23

Eat a Cranberry Day – But who can eat just one? Ha!

National Adoption Day

November 27

National Tie One On Day – If you want to keep it classy perhaps you can share your favorite holiday cocktail recipe? I’ll keep an eye out!

Pins and Needles Day – This could be interpreted in a lot of ways but I’d encourage you to share what you’re looking forward to in 2020!

November 28

Thanksgiving – Maybe this is a day you stay off social media and focus on family and friends. If so, spread the word and let followers know in advance, some may even follow in your lead.

November 29

Buy Nothing Day – Are you a Black Friday shopper or do you buck the trend? This would make for a great poll, and also a fun way to ask followers what they go after on one of the biggest shopping days of the year.

November 30

Joy of Cooking Publication Anniversary – Originally published in 1924

Stay At Home Because You Are Well Day – I would consider this another day to be thankful, there is truly so much, especially if you’ve made positive strides for your personal health this year.

The Takeaway

Remember, being an author demands creativity, and it also demands authenticity.

Coming up with unique content ideas as part of your author marketing plan is a great way to take your success seriously, without taking yourself too seriously! And these November observances should really help.

Have plans for a fun take on any of these ideas? Share below in the comments!

Resources and Downloads

Monthly Book Marketing Planner

Personalized Coaching

How to Create Video Content for Social Media

Irresistible Bonus and Giveaway Ideas for Authors

Please use the social share buttons below if you learned something from this post – your shares really help educate other authors, which raises the bar for publishing and gets more books in readers hands!



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