November Observances to Inspire Your Author Marketing

by | Oct 24, 2018 | Book Marketing Basics, Monthly Observances & Content Ideas

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Welcome to our list of November observances and content ideas for your monthly author marketing plan!

Definitely scan this piece now, bookmark it, and come back later when you’re ready to write, because there are some really fantastic promotions that can be planned around a number of November observances and these are just too easy to risk missing.

And if you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that here!

Remember, without regular connections to readers, you’re just another book on the shelf (literal or virtual) they have no vested interest in…so take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist.

Another great reason to bookmark this author marketing resource? Timely content that uses popular and trending search terms, is a great way to enhance your visibility and improve SEO in a very simple way.

Here’s a list of causes and interests associated with the month of October:

  • Aviation History Month
  • Child Safety Protection Month
  • National Adoption Awareness Month
  • National Caregivers Appreciation Month
  • National Diabetes Awareness Month
  • National Epilepsy Month
  • National Model Railroad Month
  • National Novel Writing Month (#NaNoWriMo2018)
  • Native American Heritage Month
  • Peanut Butter Lovers Month

Aside from National Novel Writing Month, which is kind of a no brainer for many of us, if any of the others are near and dear to your heart be sure to show your support or your humorous take!

These monthly observances (you can check out my posts from past months here) are a great way to plan a series of content too. A series not only gives you focus, the predictability is also something followers naturally gravitate toward.

Remember, content ideas don’t always have to stem from your genre or topic.

When it comes to author marketing and building a brand, ensuring fans and followers have ways to connect with you on a more personal level is equally as powerful.

And don’t forget, if you haven’t contacted me yet please consider it, if you’re serious about marketing your book and taking it to the next level, it never hurts to know what your options are.

How to Use My Content Ideas

Below are holidays and just plain wacky and fun November Observances in 2018.

I’ve also included a few content ideas and angles to help spark your creativity!

Remember, not all these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought provoking social media post or blurb in your newsletter (read why you need one here) – so it’s like getting triple the ideas!

Keep in mind, nearly all your posts should encourage your fans and followers to respond, chime in, share their stories, etc. so don’t forget to work in that angle. I mention it as part of my recommendations occasionally, but please know that encouraging engagement is always the goal – so never post “flat” content, always get creative with how you can pull others into the conversation, and easily.

Getting Started With Content Ideas

1 Men Make Dinner Day – I love this! Not that there aren’t plenty of men who take the reins in the kitchen but now we have an even better excuse to give them credit, post a photo of your fave male chef, home or professional.

2 Plan Your Epitaph Day – This is so fun, albeit a bit macabre. Give it a shot, share yours with fans.

3 Book Lovers Day – This is a great reason to reach out to your network and remind them of all the wonderful ways they can support their favorite authors. Most people mean well, but need a push!

8 Cook Something Bold Day – Cooking is cathartic and food is emotional, share a favorite recipe and give fans some insight into your personality.

9 Chaos Never Dies Day – Vent! What are you struggling with, talk it out with your fans.

10 Forget-Me-Not Day – If you have a touching story or dedication, share it. It can be tough to get personal in such a public way, but this is also what makes you endearing to followers.

Time to Get Creative with Your Author Marketing

11 Veteran’s Day – Honor a vet in your life or simply write a post of thanks.

13 World Kindness Day – We need more kindness, especially on social media, find a productive, fun, engaging way to promote kindness.

13 Young Readers Day – They are the next generation of book lovers, if you write children’s stories this is an easy one, but even if you don’t, as an author, find a way to get involved in children’s literacy and share opportunities to inspire your fans.

16 National Fast Food Day – This could also be called confession day? If you haven’t listened to Jim Gaffigan’s bit on McDonalds, check it out.

17 Homemade Bread Day – I love bread, share your recipes – and tag me!

17 Take A Hike Day – Get outside, be active, the weather is cooling down for most of us and it just plain feels good. It’s also a great time to take a selfie and share the beautiful outdoors that surrounds you.

Just Keep Writing Social Media Content

18 Occult Day – This seems like something you’d find in October but you know what, paranormal and horror books are sold and enjoyed year round, and if you fall into these categories – take advantage.

19 Have a Bad Day Day – This is another great reason to vent, and to encourage your fans to commiserate with you, a lot of people bottle things up and you’d be surprised what can inspire them to share, this is a great opportunity for engagement.

20 Absurdity Day – What do you find most absurd?

20 Beautiful Day – Ironic this occurs as the same day as Absurdity Day, but I think it’s fitting, also share what you find most beautiful.

21 National Tie One On Day – Hey now, the holidays are almost in full swing and I think most of us are ready for it. Now is a great time to share a fun selfie or a recipe for your fave cooler weather cocktail.

November Has Almost Wrapped

22 Thanksgiving – Please plan ahead to step away from the computer and just take it all in, whatever that means to you. Planning ahead for your book promotion activities and content allows you to take important time off without sacrificing your chance at success.

23 Black Friday – I have so many tips on how authors can take advantage of Black Friday and holiday shopping in general. Check out my holiday marketing book now, it’s not too late!

26 Shopping Reminder Day – So this is odd, I don’t know how many people forget to shop, but there are a lot of authors who forget to market the right way for holiday sales, so I’ll shamelessly repeat myself, check out my book, it’s less than $5, and hey, even if you only sell a couple books you’ll make your money back this year and you’ll be more than ready to hit the ground running next fall!

30 Stay At Home Because You Are Well Day – This is one I can get behind because I personally feel we take our good health for granted far too often. Use this as another day to share what you’re thankful for, and specifically what you do to take care of yourself. Action inspires action!

The Takeaway

Remember, being an author demands creativity, and it also demands authenticity.

Coming up with unique content ideas as part of your author marketing plan is a great way to take your success seriously, without taking yourself too seriously! And these November observances should really help.

Have plans for a fun take on any of these ideas? Share below in the comments!

Love this post? I’ve made it easy for you to share with these tweets below!

Click to Tweet: It’s almost #NaNoWriMo2018. Go beyond writing your novel and start marketing itwith these killer marketing ideas via @bookgal #bookmarketing #authortips

Click to Tweet: Use these kickass observances to slay every day this month with creative marketing via @bookgal #bookmarketing #amwriting


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